Eu Yan Sang International (EYSI), a renowned figure in Asia’s Health & Wellness domain, rooted in Traditional Chinese Medicine (TCM), proudly announces a significant investment in Chien Chi Tow Healthcare Pte Ltd (CCTH). CCTH, which operates the revered Chien Chi Tow brand and Madam Partum, renowned for pre- and post-partum wellness services, has received this substantial backing from EYSI.
Expanding Health and Wellness Horizons
EYSI’s decision to invest in CCTH underlines its unwavering commitment to diversifying and enriching its health and wellness offerings. Joining CCTH’s Board of Directors are several representatives from EYSI, signifying an active role in nurturing and steering the growth of these brands within its expansive portfolio.
Uniting Strengths for a Healthier Future
The fusion of EYSI’s innovative product capabilities with the esteemed recognition and heritage of Chien Chi Tow and Madam Partum is expected to fortify their positions in the TCM and Health & Wellness arena. This amalgamation promises a collaborative journey that combines EYSI’s established healthcare solutions with Chien Chi Tow’s expertise in Tuina and Madam Partum’s specialized care for women during the perinatal phase.
Elevating Health Care Standards
With EYSI’s esteemed products and formulations now available at Chien Chi Tow and Madam Partum clinics, clients can benefit from enhanced treatment services backed by EYSI’s extensive expertise. In turn, EYSI’s network, comprising over 180 retail outlets across Asia and 30 TCM clinics, will further amplify its comprehensive offerings.
A Marriage of Expertise and Heritage
Chien Chi Tow, originating in 1969 as a martial arts institute and evolving into a bastion of TCM philosophies, specializes in Tuina techniques. Madam Partum, introduced in 2017 under the leadership of Ms Lim Kim Yen, offers an array of wellness solutions tailored for pre- and post-partum care. Both entities will retain their individual brand identities even as they benefit from the synergies with EYSI.
Vision for Mutual Growth
This investment mirrors EYSI’s vision of forging strategic partnerships with firms possessing profound expertise, exceptional talent, and a robust brand identity, particularly in the domains of TCM and Health & Wellness. The collaboration between EYSI and CCTH signifies a promising future, uniting heritage, expertise, and a shared commitment to enhancing the health and wellness landscape.
