[PROMO] Exciting Changes as TOKYU HANDS Transforms into HANDS: New Logo, Lifestyle Corners, and Exclusive Offerings

For 47 years, TOKYU HANDS has been a beloved destination for shoppers, homemakers, and lifestyle enthusiasts. But now, it’s time for a fresh start. As of 31 March 2022, this iconic store has undergone a transformation and rebranded itself as simply “HANDS” under the umbrella of CAINZ Corporation, a major player in the BEISA Group.

The rebranding represents a return to the store’s roots, focusing on its founding mission of “Restoring the Hands.” But it’s not just about looking back; it’s about forging a path ahead. HANDS’ new brand message, “Inspiration starts from your hands. Excitement begins from your hands,” is all about enhancing our lives and cultivating a cultural lifestyle.

By the end of March 2024, all HANDS stores, including HANDS Singapore, will proudly carry the new company name and logo, reflecting this exciting new chapter in their journey.

The new name, HANDS, is expected to breathe life into creativity, stir inspiration, and bring excitement into homes and lives. The new logo, a stylized representation of the kanji character for “hand,” embodies the company’s founding purpose while embracing the future. It maintains the traditional deep green color that has become synonymous with HANDS, preserving the brand’s values and familiarity.

Gift-Giving Perfected by Your Own HANDS

HANDS Orchard Central store has a treat in store for gift seekers, with more than 1,200 unique new products. Whether it’s a birthday, wedding, Christmas, or any special occasion, HANDS has you covered with a variety of renewed services and products. Here’s what you can look forward to:

Renewed Gift-Wrapping Service: Give the gift of a beautifully wrapped present. Customize the wrapping design to suit your purchases, add a handwritten message, and receive it in an environmentally friendly package.

Exclusive Pre-Sale of Pilot High-End Pens: HANDS Singapore is the first to officially launch the ASEAN region’s “Frixion Ball Knock Zone” pen. Explore the new Frixion series with denser ink colors, increased writing capacity, and quieter clicks. Plus, enjoy a 30% increase in ink density, 40% more writing distance, and 70% more ink volume with the Frixion refill upgrades.

Personalized Name Engraving: When you purchase Pilot MR3 fountain pens, roller ball, and ballpoint pens, or the new “Yubi-Makie” from Sailor Fountain Pen, enjoy HANDS’s complimentary Name Engraving Service to add a personal touch to your gift.

Renewed Healthcare Corner: If you’re into beauty and wellness, explore various healthcare products at the renewed Healthcare Corner. Try out items like Backjoy Orthopedic Back Support and the Orchard Central store-exclusive Nishikawa Keeps Hip Pillow Cushion for better spine alignment.

Creating a New DIY Culture with “7 Values”

The new HANDS is all about sparking creativity, ingenuity, and imagination. This is achieved through “7 Values” integrated throughout the stores, aimed at inspiring shoppers in different ways:

Discover New Trends: Unearth hidden gems and never-before-seen styles that open new horizons in your life. Coffee enthusiasts will find immersion drippers, French presses, and cold brew bottles to enhance their coffee experiences.

Make Everyday Your Own Way: Explore the imagination of lifestyle creativity through seasonal hot topics and trends. The corner dedicated to tools, kits, materials, and more is perfect for creating lively stories for personal and seasonal events in your life. Don’t miss the high-performance Pentel OrenzNero mechanical pencils from Japan!

Celebrate the Renewal of HANDS

To celebrate this exciting renewal, HANDS has special promotions from 28 October to 5 November 2023:

Free Shopping Bag: Receive a free shopping bag with the new HANDS logo with no minimum spend required.

Double Discount Coupon: Get a 10% off double discount coupon for your next purchase with a minimum spend of $30. Redeemable from 6 – 30 November and 1 – 31 December 2023.

And that’s just the beginning! Keep an eye out for many other promotions in store.