ST Signature Bugis Middle: Your new Co-Living Haven in the Heart of Singapore

Imagine staying at a hotel that not only offers comfortable and value-for-money accommodation but also immerses you in the heart of Singapore’s bustling city center. Well, look no further because ST Signature Bugis Middle, the latest co-living establishment by ST Signature, has just opened its doors at 21 Middle Road. This marks the fifth addition to the ST Signature family, a response to the growing demand for distinctive accommodation in prime locations, driven by both domestic and international tourism.

Prime Location at Your Doorstep

ST Signature Bugis Middle is strategically located in the heart of Singapore, making it a perfect base for your adventures. A few minutes’ walk from Bugis and Esplanade MRT Stations provides you with easy access to numerous malls, dining options, and cultural experiences nearby. Whether you’re a shopaholic, a foodie, or a culture enthusiast, this location has got you covered.

The newly renovated property boasts 38 private cabins across five distinctive room types, each designed for your utmost comfort. You’ll find modern amenities such as an ensuite bathroom, complimentary high-speed Wi-Fi, a 43″ smart TV, and international charging outlets. Plus, there are co-living facilities like the Cook Lab, a well-equipped communal kitchen, where you can find a water dispenser, microwave, refrigerator, complimentary coffee, and tea. Additionally, an outdoor terrace on Level 3 and cozy lounge areas provide spaces for meaningful social interactions and relaxation.

Embracing Historical Heritage

ST Signature Bugis Middle isn’t just another hotel; it’s a unique blend of history, culture, and contemporary design. The collaboration between the building owner, Mrs. Lee, and ST Signature has resulted in a space that honors its historical roots while embracing the future of hospitality.

The iconic ST Signature Bugis Middle building is easily recognizable by the vibrant hand-painted wall mural gracing its entire facade.

Designed by Singapore-based artist Sean Dunston, this mural tells a story that pays homage to the rich heritage of the Hainanese immigrants who settled in Singapore. It features elements of Chinese opera, traditional coffee, a phoenix, and a local cat. Each of these elements symbolizes various aspects of the Hainanese culture and their contributions to Singapore’s F&B and hospitality industry.

Expanding Footprints in the Co-Living Market

As Singapore’s tourism sector recovers, ST Signature is expanding its co-living offerings to cater to its growing guest base. With properties across the island, including ST Signature Bugis Middle, ST Signature Tanjong Pagar, ST Signature Chinatown, ST Signature Jalan Besar, and ST Signature Bugis Beach, they’re experiencing an average high occupancy rate of around 80%.

ST Signature is all about convenience, offering a 24/7 self-check-in system through a secure mobile app, enabling guests to book rooms, make payments, engage in chats with community hosts, and access their rooms with a digital key. This modern approach to co-living provides guests with a fuss-free and affordable yet comfortable stay, complemented by a variety of amenities and services.

Irone Kim

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