Levi’s and NewJeans Partnership Celebrates Authentic Self-Expression

Iconic global denim brand, Levi’s, is embarking on an exciting new phase of its partnership with their global brand ambassadors, K-pop sensation, NewJeans. Beginning on 11 September, Levi’s stores in Singapore witnessed the launch of the “Levi’s featuring NewJeans” campaign, aimed at celebrating authentic self-expression.

This creative collaboration, produced in conjunction with Haus Tailors and other Levi’s artist partners, introduces a unique twist to the classic 501 fits, demonstrating the limitless creative potential of 501 jeans as a canvas for authentic self-expression.

At Levi’s Tailor Shops, fans and denim lovers alike can personalise their 501 bottoms by adding their own embroidery designs, patches, pleats, and embellishments, creating a pair that is truly one-of-a-kind.

How to Get Involved

From now until 31 October, NewJeans fans and denim enthusiasts can actively participate in the campaign through several exciting avenues:

11 September to 31 October: Levi’s ION Orchard

• Spend a minimum of $200 at Levi’s ION Orchard
• Enjoy a complimentary back patch and charm service
• Receive a 30% discount on customisation services at the Levi’s Tailor Shop

15 September to 31 October: All Levi’s Stores (except Levi’s ION Orchard)

• Spend a minimum of $250 at any Levi’s store (except Levi’s ION Orchard)
• Receive a complimentary DIY kit that includes a Levi’s leather back patch, groomers, and an assortment of colourful bead charms

Don’t miss your chance to be a part of this creative revolution in denim fashion!