Yuu celebrates its 1st Anniversary with the longest rendition of the “Happy Birthday” song

To commemorate yuu’s 1st birthday, the longest rendition of “Happy Birthday” was sung.

In just one year, yuu has skyrocketed to success, with over 1.4 million dedicated yuu Members on board. They’ve grown into Singapore’s fastest-growing coalition loyalty program.

As part of the grand 1st birthday celebration, the yuu-niverse has expanded even further. Yuu is thrilled to introduce their new partners: foodpanda, Great Eastern, and Gojek. These incredible additions bring our tagline to life – “More Places. More Rewards. Faster.”

Members can explore the yuu App for the complete list of ONE-derfully Shiok Offers and Rewards from all 19 Partners. This includes popular names like Cold Storage, CS Fresh, Giant, Guardian Health & Beauty, 7-Eleven, BreadTalk, Butter Bean, Toast Box, Food Junction, Food Republic, Food Opera, Thye Moh Chan, DBS, foodpanda, Gojek, Great Eastern, PAssion Card, Mandai Wildlife Reserve, and Singtel.

The 1st birthday concept is all about rewarding your value-seeking behavior. Yuu is rolling out exclusive Offers and Rewards, including products and vouchers at discounted prices.

This epic birthday celebration follows last year’s launch campaign, “Nobody, nobody but yuu,” which was a smashing success, winning three gold, three silver, and one bronze trophy at the SEA Loyalty & Engagement Awards 2023.