Exploring the Future of Photography: Sony introduces the Alpha 7C II and Alpha 7CR Cameras

Sony introduces two additions to its Alpha 7C series of compact full-frame interchangeable lens cameras – say hello to the Alpha 7C II and Alpha 7CR.

Key Features that Define the Alpha 7C II

At its heart lies an illuminating back-illuminated Exmor R CMOS sensor, showcasing around 33.0 effective megapixels, driven by the powerful BIONZ XR image processing engine. This fusion results in a camera that excels in imaging performance. Whether you’re capturing stills or embarking on video journeys, the Alpha 7C II effortlessly delivers exceptional image quality across diverse scenes, whether you’re traversing the globe or capturing everyday snapshots.

In a remarkable contrast with its predecessor, the Alpha 7 IV, measuring around 131.3mm x 96.4mm x 79.8mm and weighing approximately 658g, the α7C II triumphs as it emerges up to 22% lighter and showcases up to 45% less volume.

With standard ISO sensitivities ranging from 100 to 51200 for both photos and videos (expandable to ISO 50 to 204800 for still images), the Alpha 7C II ensures noise-free, high-sensitivity shooting that sets a new standard.

The Evolution of Resolution: Alpha 7CR

Meet the future of high-resolution imaging: the Alpha 7CR. Equipped with a full-frame back-illuminated Exmor R CMOS sensor boasting an astonishing 61.0 effective megapixels, and driven by the same BIONZ XR image processing engine as its counterpart, the Alpha 7CR establishes new benchmarks for high-definition imaging performance.

When compared to the Alpha 7R V, which stands at approximately 131.3mm x 96.9mm x 82.4mm and weighs around 723g, the Alpha 7CR emerges triumphant with a 29% reduction in weight and a staggering 53% decrease in volume – all while preserving uncompromised performance.

Standard ISO sensitivity spans from 100 to 32000 for both photos and videos (expandable to ISO 50 to 102400 for stills), providing unmatched flexibility for achieving top-notch shots across varying lighting conditions.

The Alpha 7CR introduces advanced 5-axis in-body image stabilization, effectively eliminating even the slightest blurs at the pixel level. With the Pixel Shift Multi Shooting feature, multiple images can be seamlessly combined on a PC, resulting in images infused with unmatched high resolution.

Shared Excellence: Common Features of Both Models

Compact Marvels

Boasting superb handling and portability, both models exhibit dimensions of approximately 124mm wide x 71.1mm high x 63.4mm deep, with the Alpha 7C II weighing around 514g and the Alpha 7CR at roughly 515g. Paired with the newly unveiled wide-angle zoom lens FE 16-35mm F2.8 GM II (model SEL1635GM2), these cameras offer unparalleled image expression and rapid AF capabilities, further enhanced by the exceptional brightness of F2.8 throughout the zoom range. Choose from Sony’s extensive E-mount series of over 70 lenses to fully harness the potential of the full-size sensor for both photos and videos.

AI-Powered AF Brilliance

Leveraging the capabilities of the AI-processing unit featured in the Alpha 7R V, both cameras deliver astonishingly accurate subject recognition through Real-time Recognition AF. This feature excels even in capturing complex poses or hidden faces. Going beyond humans and animals, these cameras now recognize birds, insects, vehicles, and aircraft, expanding the realm of creative possibilities.

Elevated Video Performance

The Alpha 7C II and Alpha 7CR redefine video quality with data-rich 7K and 6K equivalents, respectively, translating to pristine 4K output. Equipped with S-Log3, supporting an expansive 14+ stops of latitude, they effortlessly achieve rich gradation with minimal over- or underexposure. LUT support in Log shooting mode empowers users to visualize post-production outcomes during filming. The unique S-Cinetone feature, born from Sony’s Cinema Line technology, infuses a cinematic touch to footage straight out of the camera. With Creative Look, users effortlessly alter the ambiance of both videos and photos.

Unparalleled Operability

Both models feature a touch-operable vari-angle LCD monitor, fostering intuitive operation complemented by the latest touch menu. A front dial, a still image/movie/S&Q switch dial, and a high-resolution viewfinder further elevate the user experience. A 7.0-step optical 5-axis in-body image stabilization ensures stability in shots, yielding crisp and clear results.

Connected and Environmentally Conscious

Embracing modern connectivity, the cameras seamlessly integrate with the Creators’ App, enabling effortless cloud uploads, remote camera control, and image transfer to mobile devices. Sony’s commitment to sustainability is evident in the utilization of recycled materials, contributing to a reduced environmental impact. Accessibility features like the Screen Reader function and the new Magnify Display function cater to diverse creators in their artistic pursuits.

Availability

The Alpha 7C II and Alpha 7CR are poised to redefine photographic experiences. Pre-orders kick off in mid-September, with selected retail outlets and online stores eagerly prepared to showcase these masterpieces starting from October 2023.

Pre-Order Promotion (From mid-September):

*Minimum spend of $200. Redeemable upon successful product registration on My Sony.