Kiehl’s proudly presents the captivating sequel to last year’s New York City Subway campaign – the enchanting “Kiehl’s NYC Subway: Trash to Art” at the iconic ION Orchard Mall. This immersive brand event is not only a celebration of exquisite apothecary skincare but also a showcase of Kiehl’s unwavering commitment to sustainability and innovation.
Delve into the heart of this holistic brand campaign and prepare to be swept away by the enchantment of the NYC subway experience. The installation is a mesmerizing embodiment of Kiehl’s heritage since its inception in 1851. Immerse yourself in a world of skincare discovery while learning about Kiehl’s dedicated pursuit of sustainability. This captivating exhibit invites you to journey through a highly immersive NYC subway setting that tells a story of elegance, efficacy, and environmental responsibility.
As you step into the world of Kiehl’s at ION Orchard Mall, your senses will be captivated by the “Trash to Art” gallery showcase. Witness the transformation of Kiehl’s empties into stunning pieces of art, including the awe-inspiring “Super Tree” installation that stands as a testament to Kiehl’s sustainability efforts. This remarkable creation pays homage to the loyal customers who have embraced recycling, echoing Kiehl’s dedication to making the world a better place.
Marvel at other iconic art pieces like the Kiehl’s empties rendition of the “Empire State Building,” the whimsical “Big Apple” by local artist Maisarah Kamal, and the ethereal “My Forever Blooms” by Joyce Lim, crafted from eco-sustainable materials.
Take a walk through the Time Travel Tunnel adorned with LED walls, and immerse yourself in the rich tapestry of Kiehl’s brand history. Travel through the years, from 1851 to 2023, and witness the milestones that have shaped Kiehl’s journey. This captivating exhibit offers a glimpse into Kiehl’s enduring commitment to excellence and innovation.
Step into the Morning C + Night A Glass Skin Capsule and immerse yourself in a world of radiant skin. Discover the transformative power of antioxidant-rich formulations as you explore Clearly Corrective Dark Spot Solution and Retinol Daily Micro-Dose Serum. These powerful skincare solutions are not only effective but are also wrapped in FSC-certified paper packaging, reflecting Kiehl’s dedication to an environmentally conscious future.
Unveil the secrets of Kiehl’s beloved Calendula Toner, harnessing the soothing power of renewable calendula petals. Dive into the unique properties of this #1 toner and learn about Kiehl’s hydroponic cultivation of calendula plants, a practice that minimizes land usage and conserves water resources.
Beyond the captivating art installations, the Kiehl’s NYC Subway underscores the brand’s commitment to sustainability. Through its “Trash to Art” pieces, Kiehl’s exemplifies its Mission Renewal efforts towards circularity, employing recycled and eco-sustainable materials in its structures. Join hands with Kiehl’s to recycle a staggering 17,000 empties this month. Additionally, the brand encourages customers to bring their empties from any beauty brand to the pop-up and be rewarded for their environmentally-conscious efforts.
Kiehl’s latest Refillable Solutions further underscore the brand’s commitment to sustainable consumption in skincare, hair, and body categories.
Experience the wonders of modern technology with the Derma Reader Pro, offering an in-depth skin analysis. Discover the unique needs of your skin and receive tailor-made skincare solutions from Kiehl’s Skin Pros at the Skincare Academy booth. This personalized experience brings you one step closer to your dream skincare regimen.
Don’t miss the chance to be a part of the transformative “Kiehl’s NYC Subway: Trash to Art” event, taking place from 3 – 13 September 2023. Immerse yourself in 172 years of skincare expertise, witness the beauty of sustainability, and explore a range of engaging activities designed to enhance your connection with Kiehl’s exceptional offerings. Be sure to complete your subway journey to receive a complimentary 6-piece sample kit and an exclusive Kiehl’s drawstring bag.
And that’s not all – a lucky winner will be whisked away to New York City to experience its vibrant culture and iconic landmarks firsthand.
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