Rev Up Your Style: CASIO EDIFICE x MUGEN Collaboration Timepiece Unveiled

Get ready to embrace the fusion of speed, intelligence, and style as CASIO EDIFICE introduces its latest masterpiece in timekeeping innovation. The brand-new ECB-40MU timepiece is not just a watch; it’s a collaboration that brings together the essence of EDIFICE’s “Speed and Intelligence” concept and the dynamic spirit of MUGEN (M-TEC Company, Ltd.), the iconic Honda works brand.

MUGEN, a name synonymous with excellence in Honda automobiles and motorsports, joins hands with EDIFICE to create a timepiece that encapsulates the spirit of both brands. This partnership, rooted in a rich history spanning back to 1985, celebrates MUGEN’s 50th anniversary and the motorsports DNA that defines EDIFICE.

A Symphony of Design

The ECB-40MU timepiece is a harmonious blend of aesthetics and performance. Drawing inspiration from MUGEN’s brand colors – white, red, gold, and black – the watch features captivating details that reflect the dynamic energy of motorsports. The MUGEN brand logo takes center stage alongside the iconic Eye Commander logo, embodying the indomitable spirit of MUGEN.

The watch’s bezel is adorned with the font used on MUGEN shift knobs, adding a touch of authenticity to the design. These bespoke elements infuse the timepiece with a distinctive look that only a limited-edition model can offer.

Crafted for Excellence

The ECB-40MU timepiece is a true work of art, not only in design but also in its craftsmanship. The carbon fiber-reinforced resin case pays homage to high-performance racing, while the four-lug design draws inspiration from the suspension systems of formula race cars. The band, crafted from Alcantara – a material known for its exceptional durability and breathability – offers a touch of luxury akin to sports car interiors.

A Technological Marvel

Beyond its captivating design, the ECB-40MU timepiece boasts cutting-edge technology. Equipped with Mobile Link features that seamlessly connect to your smartphone via Bluetooth, this watch ensures automatic time correction and simplifies functions like world time setting. Practicality meets innovation with the Schedule Timer, which syncs with your smartphone’s calendar app to display activity start and end times on the watch LCD.

Price and Availability

Priced at $499, the new ECB-40MU model is a symbol of sophistication, collaboration, and a shared passion for speed. Get ready to own a piece of history as this timepiece becomes available on CASIO’s official website, at EDIFICE retailers, and G-SHOCK stores starting from 1 September 2023.