Under Armour, the iconic sportswear brand, is back with an exciting announcement – the launch of its extended “Soft You Can Sweat In” collection. Building on the success of the initial collection’s debut in 2020, this expanded line offers an even wider range of designs and selections. Catering to the diverse preferences of modern women, the “Soft You Can Sweat” collection has been thoughtfully curated to meet the evolving needs of active lifestyles.
At the heart of this collection lies the new UA Meridian bottoms and the SmartForm Evolution Bra. Under Armour’s deep understanding of consumer preferences revealed that women highly prioritize “softness” in their performance bottoms. In response, the UA Meridian was born – a remarkable fusion of unparalleled comfort, versatile functionality, and unwavering athletic performance.
The UA Meridian is constructed from a specially engineered fabric that redefines the softness standard within the athletic realm. This innovative material not only feels incredibly soft but also incorporates Under Armour’s signature sweat-wicking technology. This blend of comfort and performance ensures that the UA Meridian bottoms are suited for a range of workout intensities, from low-impact Pilates sessions to high-octane spin classes.
Seriously Soft: Crafted from our softest, most luxurious fabric that provides an unparalleled wearing experience, making them your go-to choice beyond workouts.
Performance Build: Engineered for lightweight strength and rapid drying, ensuring you stay comfortable no matter the activity.
Sleek & Sculpting: Designed with a high-rise waistband that flatters and sculpts your body for an incredibly flattering fit.
Max Versatility: Whether you’re hitting the gym, conquering your day, or enjoying downtime, the UA Meridian bottoms are ready to accompany you in style and comfort.
Customized Fit: The ultra-adaptive UA SmartForm technology ensures a perfect fit that molds to your unique shape. Whether you’re between sizes or experience fluctuations, this bra’s got your back.
Streamlined Support: Equipped with ultra-convertible straps and a range of body-tone hues, this bra provides secure support under any type of gear during mid-impact workouts.
Lasting Comfort: Seamlessly blending form and function, this bra incorporates smooth seams and breathable pin dot mesh in high-sweat areas, ensuring comfort and focus even during intense workouts.
The highly anticipated launch of the UA Meridian bottoms and UA SmartForm Evolution Bra is set for 24 August 2023. Offering a variety of lengths, from full-length leggings to ankle leggings, biker shorts, middies, and shorties, these products cater to your individual preferences. You can grab your favorites online, at Under Armour brand houses, and select retailers.
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