Earn more Experience Points (+XP) with the new Coca-Cola x Riot Games Ultimate Zero Sugar Limited-Edition Drink

Coca-Cola launches a new limited-edition flavour from Coca-Cola Creations in collaboration with Riot Games, the publisher and developer of League of Legends. Coca-Cola Ultimate Zero Sugar will provide you with the taste of experience points (+XP) and celebrate your every journey – whether your first time on the Rift or in the Finals stage at Worlds in pursuit of the Summoner’s Cup.

The collaboration between Coca-Cola Ultimate Zero Sugar and Riot Games is the first time Coca-Cola has partnered with a gaming company on a flavour, bringing teams together to co-create a flavour that will give players an exhilarating taste as they queue up for a game.

Accompanying the product’s release, in-game and digital experiences will bring the excitement of the Coca-Cola Ultimate Zero Sugar collaboration to players across the globe. 

League of Legends players can unlock limited edition Ultimate emotes in-game through a series of missions, activated in order, as they’re completed:

• Get 7 assists in a single game to earn the Ultimate Teamplay emote
• Earn 12,000 gold in a single game to earn the Ultimate Gains emote
• Win a game in under 20 minutes to earn the Ultimate Tempo emote

The Ultimate emotes will be available to unlock until July 18 at 11:59 p.m. PT. 

You will be transported to the Coca-Cola Creations Hub, the home for unique Coca-Cola Creations digital experiences, by scanning the QR code on a Coca-Cola Ultimate Zero Sugar can. One offer available on the Creations Hub is the Ultimate Emote Generator, an Instagram filter allowing you to view yourself in the style of League of Legends emotes for social sharing.

Coca-Cola Ultimate Zero Sugar fuses the two iconic brands with a striking packaging design that features black and various shades of gold. The familiar Coca-Cola Creations logo is also complemented by a bespoke ‘Ultimate’ crest and energized with a magical blue Hextech glow. The design showcases a unique expression of the recognizable Coca-Cola Spencerian Script font, inspired by the Nexus Crystals in League of Legends.

Throughout 2023, Coca-Cola will unveil additional limited-edition Coca-Cola Creations featuring unique innovations and unexpected collaborations.