GMG launches its first Sun & Sand Sports (SSS) store in Singapore! As one of the Middle East’s largest sports retailers, SSS brings with it an immersive sporting concept that combines the latest in digital retail technology with a wide selection of fitness and lifestyle products, all of which carry the essential message that sports is about having fun – not just about winning.
Located at Raffles City and spanning 11,000 sq ft, the new store offers over 21 diverse brands across varying sports and intensity levels, encouraging fitness enthusiasts to redefine the conversation about performance and how sports can be used as a means to pursue one’s happiest self. You can also expect to find various experiential zones and educational spaces peppered throughout the store, creating a vibrant and exciting new shopping experience.
Conveniently located a stone’s throw away from City Hall MRT Station, the sporting playground within the SSS store offers an expansive range of high-performance sporting goods from some of the world’s foremost brands such as Nike, Adidas, New Balance, Puma and Under Armour. Beyond sporting wearables, SSS also offers a wide selection of athletic equipment for yoga, weight training, home gym, and many others.
Fuelled by the brand’s commitment to creating a fun and engaging experience to challenge every sportsman to be the best version of themselves, SSS invites you to put your products to the test in several exciting experiential zones spread throughout the store.
Digital LED Plinths come equipped with levitating shoes and pickup sensors to give a modern and engaging consumer experience for you to learn more about each product. A customisation zone also allows you to truly make products your own, while an in-store digital foot scanner also makes shoe shopping a breeze. The ever-changing Trend Edit Zone curates some of the store’s best and most stylish products of the moment.
To celebrate SSS’ big launch in Singapore, they have planned a series of fun activations and promotions for the opening weekend. These include an augmented reality running game where shoppers can take their chosen shoes on a virtual test run, a series of grand launch weekend specials, as well as an arcade with various photo opportunities.
Grand Launch Weekend Special
Simply spend a minimum of S$60 to stand a chance to win exciting sporting products or vouchers worth up to S$6,700 are also up for grabs.
Hang Out with SSS!
A series of exciting games and visually captivating installations await you on Level 2 and Level 3 of Raffles City – perfect for an Instagram-worthy moment. Head down with your best pals to try out the games and compete to beat each other’s high score.
Adding to the vibrancy of the store will be SSS’ first-ever in-store mural. In collaboration with Lioncolony, the Instagrammable sporty-themed wall will be custom-illustrated for the SSS Raffles City store.
Social Media Contest
Take part in the SSS Social Media Contest to stand a chance to be one of 10 lucky winners that will each win a S$100 cash voucher. Simply follow these three simple steps:
- Follow @sssportssg on Instagram or TikTok
- Post your most creative pictures or video with any of our SSS installations or at our store in Raffles City
- Tag SSS in your post with 2 of your sporty friends and hashtag #ShowThemYou and #SSSrafflescity in your caption
The new Sun & Sand Sports store in Singapore – at #02-03/04 of Raffles City, 252 North Bridge Road, Singapore 179103 – is open daily from 10am to 10pm.
