The successful partnership between Chivas and LISA transported hustlers to the metaverse: Regal Planet. For the blended Scotch whisky and K-pop star, this was their inaugural entry onto a virtual landscape.
The session had attendees exploring the Regal Planet and interacting with its many rooms of different Chivas expressions before the main event which was the appearance of LISA, launching Chivas 18 x LISA limited edition.
Continuing the global campaign, ‘I Rise, We Rise’, Chivas elevates the game with a foray into the metaverse. Called ‘Regal Planet’, the virtual landscape became the stage for attendees to explore the collaboration between Chivas and LISA, the brand’s first female Asia Brand Ambassador.
LISA’s entrance was a sight to behold, even on a virtual platform. Her star quality radiated online and offline. Dressed in a denim outfit, the K-pop artiste talked about her ongoing partnership with Chivas before it segued into a quiz session about LISA with the attendees.
Pink Spice cocktail
Another highlight was LISA presenting her very own signature cocktail, ‘Pink Spice’, which was created to promote the launch of her limited-edition bottle with Chivas. The recipe blends notes of tea, citrus, and spice inspired by LISA’s taste preference alongside Chivas 18’s 85 tasting notes.
Ingredients for the whisky highball concoction are as follows:
- 30ml Chivas 18 x LISA Limited Edition
- 45ml Sunkist Guava
- 30ml lemon tea
- 45ml soda water
- 2 dashes of Tabasco
- Rosemary sprigs, to garnish
- Chilli, to garnish
Chivas 18 undergoes a transformation. Co-created with LISA, the carton is adorned with a combined Chivas x LISA star pattern and the K-pop star’s signature in hot neon pink. On the bottle itself, LISA’s signature is centred in the Chivas 18 blue and 18K gold-plated charms dangle around the bottle’s neck; the charms include the Chivas logo and LISA’s iconic star.
Preorders for Chivas 18 x LISA Limited Edition are now available here for collection at FairPrice Centrepoint on 10th December.
LILIES who can’t wait to get their hands on this drop can head down to FairPrice Centrepoint from 3rd December onwards to purchase it on the spot!