Foodpanda forms a long-term collaboration with Huawei to launch the foodpanda app on the HUAWEI AppGallery for all Huawei smartphone users.
The foodpanda app will also be pre-installed on millions of new Huawei mobile devices across the region. In addition, Huawei will run a series of integrated advertising campaigns on foodpanda’s AdTech platform, panda ads. In turn, foodpanda will also be leveraging HUAWEI’s Ads platform, which includes HUAWEI’s own media and third-party media channels to reach out to HUAWEI users.
Millions of users – customers, delivery-and-merchant-partners – use the foodpanda platform every day, as on-demand deliveries become an essential part of people’s everyday lives. With this partnership, Huawei smartphone users can now get food, groceries, electronics, gifts, and more delivered to their doorsteps in as quickly as 30 minutes.
Since 1 November 2022, the foodpanda app has been available to Huawei smartphone users in foodpanda’s 11 markets.
To help sustain its growth, HMS is tapping on panda ads to reach millions of foodpanda’s customers who use the app daily. Officially launched in September 2022, panda ads is foodpanda’s suite of advertising technology (AdTech) and marketing solutions that will help Huawei increase its visibility and build brand awareness to drive sales.
panda ads is used to promote Huawei’s latest flagship products and user incentive campaigns for AppGallery and other HMS products, like Petal Search, among millions of foodpanda customers. Similarly, Huawei will promote the foodpanda app on its AppGallery, encouraging users to download it and thereby giving foodpanda the opportunity to engage with new customers.
The online-to-offline collaboration will also span across foodpanda and Huawei’s social media channels as well as foodpanda’s OOH billboards. This campaign will be rolled out in Southeast Asia.
As part of the joint marketing efforts, Huawei will also run promotional campaigns in collaboration with foodpanda. For example, in the Philippines, panda pro subscribers using Huawei’s nova 10, nova 10 Pro, and nova 10 SE devices can claim vouchers and save as much as Php 7,200 with each foodpanda order. Similar deals will be made available in all other markets.
panda pro is a subscription service for foodpanda users that offers free delivery, attractive discounts, and new features like Dine-in.