IHG Hotels & Resorts collaborates with Singapore’s hip-hop star Yung Raja, offering IHG One Rewards members the once-in-a-lifetime opportunity to “Guest How Yung Raja Guests” with a specially curated bookable experience at Holiday Inn Singapore Little India for stays from 21 November 2022 to 31 January 2023.
Dubbed Southeast Asia’s next avant-garde hip-hop artist, Yung Raja is known for his unique artistry that blends styles, cultures, and languages in his music and lyrics – an essence that IHG Hotels & Resorts has brought to life with the inaugural “Guest How Yung Raja Guests” experience, which will show you how to “turnt up” (or get hyped) or “wind down” the way Yung Raja does.
Featuring a combination of the traditional and contemporary, infused with elements of traditional Indian culture, the experience will include:
Part of the IHG Hotels & Resorts’ global marketing campaign “Guest How You Guest”, the celebrity partnerships first kicked off in the US with GRAMMY award-winning artist Jazmine Sullivan and former world number 1 tennis player Andy Roddick, and has since launched worldwide, including Thailand with actor Golf Pichaya at Hotel Indigo Bangkok Wireless Road, and Vietnam with actress-model Ninh Duong Lan Ngọc at InterContinental Hanoi Westlake.
The series aims to forge a deeper connection with current members and a new generation of travellers. Each celebrity partnership is designed to remind people how great it feels to be cared for as a guest and when it comes to travel, it’s not one-size-fits-all. So, whether it’s guesting like a glamorous celebrity or relishing sleeping solo in that king-sized bed, IHG passionately believes that when people are cared for, they feel free to be themselves and gain the most from their travel experiences.
To book the “Guest How Yung Raja Guests” experience, please visit Holiday Inn Singapore Little India. Room rates start from S$388++ per night.
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