The Singapore Tourism Board (STB) and Warner Bros. Discovery (WBD) enter a three-year partnership to collaborate on entertainment and lifestyle content, as well as joint marketing, to spotlight and inspire travel to destination Singapore.
The partnership leverages WBD’s expertise in storytelling and global distribution network to entertain audiences through reimagined perspectives of the city.
Both parties have signed a Memorandum of Understanding (MoU) to create new content, leveraging WBD’s extensive portfolio of brands and popular franchises. The partnership will present original localised stories spanning a variety of genres – from scripted formats like drama serials and animation, to reality-based productions such as mini-documentaries – to showcase Singapore globally.
To maximise viewership and introduce new audiences to destination Singapore, both parties will work on joint marketing activations and campaigns.
The partnership will kickstart with Food Affair with Mark Wiens, an HBO Asia Originals series that takes audiences on a gastronomic journey through Singapore’s rich and diverse dining scene. Full details, including premiere dates, will be announced soon.
Prior to the MoU, STB and WBD collaborated on international marketing for popular rom-com Crazy Rich Asians in 2018 and HBO’s Westworld Season 3 in Singapore in 2020.
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