[Review] Bioniq Repair Toothpaste by Dr. Wolff Group

Is there a toothpaste in the market that can rebuild our teeth?

Bioniq Repair Toothpaste, launched by a family-owned pharmaceutical and cosmetic company, Dr. Wolff Group, claims to do just that.

For more than a decade, the Germany-based company is said to have delved into the research and development of modern dental care products, culminating in the formulation of their leading dental care product, Bioniq Repair Toothpaste. The toothpaste features a “biomimetic tooth enamel” called hydroxyapatite (HAP) as its main active ingredient. HAP is claimed to be able to remineralise the teeth and form a protective layer against enamel erosion.

The natural mineral is said to make up almost 97% of the outermost layer of our teeth, known as the enamel. The mineral can also be found in our bones, with approximately 60% of our bone mass made of HAP. As the main component of the teeth enamel, HAP actively protects the underlying tooth layers from bacteria which can cause diseases, and even lead to the death of the tooth. Our tooth enamel cannot be naturally reproduced by human body cells and therefore it needs to be protected. One approach is the application of HAP from oral care products.  

HAP reduces bacterial adhesion to the teeth and in turn, reduces the risk of gum problems. It is also known to occlude dentin tubule, thus preventing sensitive teeth from recurring. As dental caries and gum disease such as gingivitis are biofilm-associated diseases, bionic enamel helps in preventing these diseases. Additionally, a HAP-based toothpaste also has cosmetic benefits when used twice daily such as removing teeth discoloration caused from substances including nicotine, tea or red wine. 

I have used the toothpaste for a couple of weeks now and found them to have a pleasant texture and taste. With regards to the enamel protection effects, it would be too early to tell, but the science behind it is compelling to me.

Priced at S$14 for the Bioniq Repair Toothpaste and S$16 for the Bioniq Repair Toothpaste PLUS, the price tag is not too hefty to give it a try if it delivers on what is promised to repair our teeth.

 “For years, the team at Dr. Wolff has dedicated its research to developing dental care products with hydroxyapatite as the main active ingredient, recognising its benefits for users. We’re excited to finally bring our product to Asia, with Singapore as the first stop. We hope to raise awareness on the importance of protecting ones’ teeth enamel with HAP and to plug the gap in the market with a product that caters to the dental care needs of Singaporeans, who predominantly suffer from issues linked to sensitive teeth and gums. HAP is a mineral from the calcium phosphate family and is a proven and effective way of remineralising our tooth enamel. Good oral health enriches your quality of life, and oral care can be as simple as using HAP-based products to keep oral health issues caused by dental cavities, sensitive teeth or gingivitis at bay.” Shared Eduard R. Dörrenberg, Managing Director, Dr. Wolff.

The Bioniq Repair Toothpaste and Bioniq Repair Toothpaste PLUS are now available online exclusively at Dr. Wolff’s Asia website. Singapore is the first country where the product is available in Asia.  

Globally, Dr. Wolff’s Bioniq Repair Toothpaste is currently available in Germany and Austria, with over 2 million units sold last year in Germany alone. Alongside the latest launch in Singapore, Dr. Wolff has plans to launch its biomimetic oral care range in Switzerland and USA soon.  

Besides the launch of its first dental product locally, Dr. Wolff also manufactures and distributes other internationally renowned healthcare brands in Singapore such as Alpecin (one of my favourite shampoo brand), Plantur, Alcina, Dr Wolff’s Vagisan, and Linola. 

alvinology

Alvin is a marketer by day and blogger by night. He is a 100% geek who spends too much time surfing the web.

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