Grab Singapore brings back Singapore’s well-loved food site HungryGoWhere and its accompanying social media channels. The revamped HungryGoWhere brand aims to address the growing interest to reconnect you with the local food scene in much deeper ways.
HungryGoWhere will spotlight up-and-coming personalities and the origins of popular foods that are not often told. The site will act as a one-stop platform that explores the highways and byways of Singapore’s local food scene through food reviews and recommendations, profile interviews and a behind-the-scenes look at the food we eat.
HungryGoWhere will also leverage rich insights derived from Grab’s superapp data, such as popular food trends and frequently visited places in Singapore, among a spectrum of other interests and preferences.
It will also provide F&B businesses with another channel of expanding their reach and growing their business. To help featured brands gain as much visibility as possible, relevant stories on HungryGoWhere will also be shared with Grab’s wide base of highly engaged users via the Grab app and on Grab’s marketing channels.
The new brand retains its name and iconic red hue, in a nod to its longstanding legacy as a trusted food discovery platform in the F&B scene. It also sports a trendy and approachable new look that reflects its commitment to engaging with consumers through new and exciting content.
Among its offerings is a brand-new 20 Questions with interview series with the who’s who of the F&B sector. Co-founders of popular bagel chain Two Men Bagel House, Jereborne Lam and Jerome Lam, kick off the series with a candid interview in which they touched on everything from their favourite bagels to their guilty indulgences.
The new site will also feature From Scratch, a series exploring the origins of popular foods and the work that goes into making them. In the first instalment, Kim Guan Guan Coffee Trading, a Singapore coffee roaster with a rich history, takes readers through the various steps.
Visit HungryGoWhere website to learn more!
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