Barbie is looking for aspiring young female changemakers in SEA; your daughter could be the one!

Barbie kicks off the ‘You Can Be A Champion For Change’ Competition 2022 in Southeast Asia (SEA) to empower young Singaporean girls to step up and effect change within their communities.

From now till 15 May – the contest calls for aspiring young female changemakers aged between 5 to 12 years old to share how they plan to contribute to making the world a better place on paper.

Barbie aims to give your daughters a platform to shine and an opportunity to learn from renowned philanthropists and advocates for social issues across SEA.

Barbie “You Can Be A Champion For Change” Competition

The competition motivates young girls to showcase their creativity by expressing ideas freely about what an ideal community looks like to them.

Co-Founder of The Social Co Singapore, Rebekah Lin, together with other judges will select the top 10 participating entries. She will also take on the role of a mentor to the six SEA winners of the competition.

Your daughter is required to submit a competition entry detailing their thoughts on how they wish to improve their community. From spotlighting environmental issues, or caring for stray animals, to volunteering with friends and family to help the less fortunate – no idea is ever too big or too small to achieve!

The top 10 selected local entries will be invited to share their original ideas at a virtual presentation organised by Mattel. Thereafter, the six finalists from SEA will stand a chance to meet the various SEA Changemakers (mentors) for an exclusive mentorship opportunity!

The winner will also stand to win up to S$500 worth of Barbie merchandise and a once-in-a-lifetime opportunity with Rebekah Lin, who will be showing the winner what an “a-day-in-a-life” of working in a non-profit organisation is like.

The ‘You Can Be A Champion For Change’ competition is a coordinated effort by Mattel SEA and will be held in Singapore, Malaysia, Indonesia, Thailand, The Philippines and Vietnam. Six winners – one from each participating country will have a once-in-a-lifetime virtual mentorship opportunity with changemakers from across the region. These mentors include Butet Manurung from Indonesia and Princess Zatashah from Malaysia.

How to Join

The Barbie ‘You Can Be A Champion For Change’ Competition 2022 is open to participants aged between 5 to 12 years old.

To take part, you will need to purchase any Barbie merchandise (min. S$15) available at all Toys ‘R’ Us stores, selected departmental stores, Mattel Official Shopee Mall or Lazada Mall websites to receive a valid competition entry.

Contest entries can be submitted through the QR Code provided in the contest template and should be accompanied by a snapshot of the receipt for the merchandise purchased.

Submissions will close on 15 May 2022 (11:59 PM).