Sony Music Group (SMG) opens its flagship headquarters for Southeast Asia, based in Singapore, which increases its investment and cements its long-term commitment to the region.
The new office will be home to SMG companies including Sony Music Entertainment (SME), Sony Music Publishing (SMP) and artist and label services company The Orchard, as well as serving as the new base for Sony Interactive Entertainment, creators of PlayStation.
SMG’s new headquarters will house specialists in pan-regional marketing, data analytics, human resources, finance, digital innovation, business development, A&R, and publicity, focused on Singapore and the wider region.
Establishing the regional hub in Singapore will also allow SMG to leverage the talent pool and technology ecosystem in Singapore which is known as a leading hub for innovation and creativity.
Singapore’s Minister of State for the Ministry of Trade and Industry and the Ministry of Culture, Community and Youth, Alvin Tan attended the opening event, alongside Lim Tse Yong, Vice President, Singapore Economic Development Board.
Also present at the opening were several senior leaders from SMG companies. Sony Music Publishing Asia provides best-in-class services on a regional scale to its songwriters and catalogues while also leading the industry with its high-level synchronisation operation and production music businesses.
The Orchard also has made a significant impact in the growth of Asian music worldwide, working with artists to distribute their music to mainstream audiences, with a specialisation in digital channels.
At the official opening, Singaporean superstar Sezairi, who recently broke records in Singapore, Malaysia and Indonesia, with his hit song “It’s You”, alongside fellow Singaporean superstars Linying and Benjamin Kheng, sang a medley of their hits in a pre-recorded performance for an audience including government representatives, dignitaries from the Southeast Asia entertainment industry and SMG’s leadership.
They later surprised the audience by revealing themselves at the opening ceremony, much to their fans’ delight.
Sony Music Group is home to some of the most well-known artists and songwriters in Southeast Asia, including, Eric Chou, Sezairi, Tabitha Nauser, Gary Valenciano, Zee Avi, Dandy Hendstyo, Rhosy, Jason Chan, A-Teez, Ben&Ben and Fatin, who work hand-in-hand with a wide network of producers, songwriters and other entertainment professionals to chart the direction of the Asian music scene.
