Nike Unite concept store launches in Singapore’s IMM, with an aim to inspire local communities to make sport a daily habit.
The newly refurbished, first-of-its-kind Nike store in Southeast Asia, spans 18,000 sq ft, with a layout that plays to the concept’s three guiding principles of bringing access to sport, adding value to the local community and creating a destination that brings members and consumers closer to sport, and closer to one another.
Consumers will have access to a range of locally curated products including everyday essentials at great value, combined with select seasonal offerings from Nike across men, women and kids. Close to 50 per cent of floor space is dedicated to women and kids, and with half of the store staff being female, the new store now provides women with access to specialist services such as bra fitting and personal styling.
With a dedicated changing area, women can now shop from a range of footwear and apparel collection for dance, fitness, running and yoga, as well as find their favourite Nike products for the family.
The store will also bring the first-of-its-kind, tech-enabled NikeFit shoe fitting service to IMM. The scanning solution uses a proprietary combination of computer vision, machine learning and recommendation algorithms that measures the full shape of both feet to determine the perfect fit for each shoe style.
For local and international shoppers, the store offers an assortment of Tees carrying country name prints from Southeast Asia that are sold in reusable pouches and can be collected from the grab-and-go section located near the entrance.
Nike members can also personalise a T-shirt using one of the iconic Nike heritage decals or by having their name and favourite number heat pressed.
Location: 2 Jurong East Street 21 #02-50 IMM, 609601
Opening hours: 10 AM – 10 PM daily