Samsung Electronics Singapore today announced the launch of BESPOKE Refrigerators, ushering in a new era of customisable home appliances that allow homeowners to express their unique style while maintaining the flexibility and functionality they seek.
The new BESPOKE lineup can be customised and available in the all-new 4-Door Flex, the Bottom Mount Freezer, and the 1-Door Flex, or a combination of the formats that consumers can mix and match to fit their living spaces.
Due to its versatility, the refrigerator can be perfectly aligned and flushed into any kitchen cabinetry with minimal installation gaps for a seamless appearance. Additionally, it features a reversible door that enables consumers to adjust the direction in which the door opens.
Consumers in Singapore can select from a palette of five classic and vibrant hues available in soft and silky (Satin Glass) or glossy (Glam Glass) finishes. Colour options include Glam White, Glam Pink, Glam Navy, Satin Sky Blue and Satin Gray.
High-Performance Features for All Your Refrigeration Needs
The 4-Door Flex will come with Samsung’s signature FlexZone, an independently controlled compartment that converts from refrigerator to freezer mode and vice versa, allowing for the storage of a wide range of items with five pre-set temperature modes. It is also equipped with a Flex Crisper compartment, adjustable with two distinct temperature settings.
Additionally, the BESPOKE lineup includes several advanced cooling capabilities that improves food preservation. They include the Triple Cooling System, which independently controls the temperature and humidity in three independent compartments and prevents odours from mixing; Precise Cooling, which minimises temperature fluctuation; and a Metal Cooling plate which helps keep the fridge cool.
Samsung Singapore launches a new contest, #BespokeDesignedByYou, to the public. The design challenge invites participants to submit their original artwork using the Samsung BESPOKE fridge as a canvas and brings to life the breadth of customisation possibilities.
To kick off the competition, Samsung teamed up with local creative collaborators, Candice Phang, Michael Mindflyer and Tan Zi Xi, high end furnishing retailer Commune, as well as well-known interior design firm Rooot Studio, to create exclusive artwork for the fridge doors at launch, highlighting the creativity, personalisation and endless configuration potential of the Samsung BESPOKE Refrigerators.
The winners will be selected by Candice Phang, Michael Mindflyer and Tan Zi Xi.
The Grand Prize Winner will walk away with a BESPOKE fridge (worth S$1,929). Additionally, consolation prize winners stand to win Samsung Galaxy Watch, Samsung Galaxy Buds and Samsung Colour Microwave Oven.
Entry submission period will end on 31 October 2021.
For more information, visit here.