To rejuvenate their retail branding to cater to the new normal of increased home cooking and dining, JUMBO group of restaurants rebranded their retail brand to Love, Afare.
Literally meant passionate about a spread of food, the launch of Love, Afare, marks the culmination of the Group’s efforts to revamp its retail portfolio, offering authentic local flavours and Singapore culture in a bring home format.
Comprising premix pastes and condiments, the retail packs now feature a more modern and minimalist packaging. In addition, JUMBO has also added a new product line: Merchandise. You can also look forward to its third product line, Snacks and Tea, which is in the pipeline.
To fully encapsulate the experience of Love, Afare, the logo feature illustrated elements of a warm bowl of freshly prepared food, cutlery, camera, and a heart. The combination of these elements represents ideals of 爱,食,录 or loving, savouring, and sharing all things delicious.
The heart represents the love, affection and passion towards the finer things in life, an illustration of how fans relish dining at JUMBO.
The bowl and cutlery represent the epitome of all the signature dishes and flavours by JUMBO. It also depicts how JUMBO translates the flavours and dining experience into a wide range of bring-home products, to recreate the best authentic taste and memorable time enjoyed at the restaurants.
The camera represents the capturing of treasured moments and sharing them with family and friends of their fond memories interacting with JUMBO, to relive the precious moments.
Love, Afare’s range of premix condiments and pastes takes the laborious work out of the cooking. These ready-made ingredients are easy to prepare and will help you to elevate your home cooking. They include the following:
The retail packs are available for sale at all JUMBO’s restaurants or online on Love, Afare’s official website.
Purchase two of the same promotional item (twin pack) and the Love, Afare team will send the second item to your loved one, together with a customised card with your message on it for free.
Stand a chance to win JUMBO Seafood Afternoon Tea Set for 2 if your friend or relative takes a picture of the gift with your customised card and post it on Instagram with the hashtag “loveafaresg”. Five winners will be selected and announced on 12 July 2021.
Promotional item includes:
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