Traveloka launches its iconic EPIC Sale, a first in Singapore, where users were treated to up to 80% markdowns on travel, lifestyle and hospitality bundles. In this 7-day campaign, Traveloka boosted peak traffic uplift of up to 65 times, over 50,000 Livestream viewers, up to 9 times transaction uplift and 7 times total App downloads!
Traveloka has also recorded a surge of up to 10 times in booking for Hotels, Attractions and Tours, indicating a strong urge among Singaporeans to explore the Lion City.
5 Staycations at EPIC discounts- from the luxurious to the cozy! #SingapoRediscovers
Here’s a look at the top picks Singapore users engaged and transacted on the platform:
Top 3 most popular staycation:
- Pan Pacific Singapore
- Mandarin Orchard Singapore
- Parkroyal Collection Picking Singapore
Top 3 things to do:
- Universal Studios Singapore
- Singapore DUCK Tours
- Gardens by The Bay
Top 5 destinations:
- Sentosa Island
- Marina Bay
- Clarke Quay
- Pasir Ris
Traveloka also recorded 4 times traffic increment for Accommodation and Xperience products. 7,000 users joined EPIC referral, 11,0000 referral links were shared, and 237,000 coins were collected.
Through its data analysis, Traveloka uncovered that Singaporeans look for flexibility in brands to provide a better user experience through a combination of coupons stacking and time-bound promotions.