BHG Singapore to open new concept store “ONE ASSEMBLY” at levels 1 and 2 of Raffles City by end of January 2021

BHG Singapore and Raffles City Singapore launch a new concept store, ONE ASSEMBLY, to be located at levels 1 and 2 of the shopping mall. This marks another chapter of transformation for the two household names as yet another milestone in their reinvention plans to innovate retail experiences.

As established players in the retail industry, BHG Singapore and Raffles City Singapore are drawing on their combined industry insights to explore fresh ways of collaboration and inject new life into the local retail scene.

ONE ASSEMBLY is set to be a city destination offering the ultimate selection of beauty, fashion, home and living, and experiential offerings. Spread over two floors, the concept store in Raffles City presents the best of BHG Singapore’s brand repertoire and reintroduces well-loved familiar brands to shoppers of Raffles City.

Expect a refreshed shopping experience with two experiential spa cabins that will be introduced for shoppers to indulge, pamper, and relax.

Besides enabling a seamless shopping journey with cashless payments like eCapitaVoucher, Hoolah with 3 months interest free option, and FavePay instore, ONE ASSEMBLY looks to extend beyond the physical store with selected offerings to be made available 24/7 on CapitaLand’s digital platform in the future.

A destination for indulgence, discovery and true retail therapy, ONE ASSEMBLY is the next place to be.