Shopee wraps up the year-end sales season and marks its fifth birthday by launching its annual 12.12 Birthday Sale.
From 26 November to 12 December 2020, look out for Daily 30% Cashback, Million $ Discount deals, and Midnight 20% Off Flash Sales. Key highlights include:
Black Friday Cyber Monday Sale (26 – 30 November)
- From 27 – 30 November, look out for Early Bird X’mas Gifts Galore, S-Mart Grocery Mania, Shopee Mall Big Brands Sale and Mega Tech Expo with up to 85% off brands such as Bose, Microsoft, Gain City, LUSH, Anker, HP, Perfect Diary
- During Black Friday on 27 November, enjoy up to 50% off brands such as Razer, Bose, Gain City, and Huawei
- Flash Voucher Mayhem: Up to $100 Off Flash Vouchers released at 12am
- Flash vouchers released at 12am, 10am, 12pm, 2pm, 6pm, 8pm, 10pm, and 11pm
- Midnight Brand Flash Sale: Up to 90% off brands such as Samsung, Acer, Huawei, Logitech, Kinohimitsu, The Body Shop, Adidas, Sasa, and more
- Big Home & Family Expo: Up to 80% off Tefal, Kapodo, Merries, and Enfragrow
Christmas Sales (1 – 25 December): 25 Days of Christmas
- Daily Lucky Draw: Score prizes worth up to $3,000 from Fila, Sudio, Houze, Airbot, and more
- Brand Unboxing on 12 November: 12.12 Special Brand Boxes at upsized discounts including Brand’s, Kinohimitsu, and Philips Lightning
- Christmas Shopee Exclusives: Up to 70% off exclusive brands and deals from LUSH, MUJI, Pupsik, Gain City, L’Occitane and more
Toys, Kids & Babies Sales (6 December)
- 2-Hour Brands Flash Sales featuring Pupsik, Mamypoko, Mattel, and Enfagrow
- Santa’s Gift Guide for kids’ toys: Toys under $5 and $30
- Gifts with purchase worth up to $769
- Kids Fashion Flash Deals under $2 from 10pm -12pm
K-Beauty Sales (7 December)
- Shopee-exclusive K-Beauty deals and bundles from 3CE, Aprilskin, Abib, Virvici, I’m Meme and more
- $0.12 Beauty deals released at 12am, 12pm, and 8pm, featuring items from Mediheal, Etude House, Innisfree, Mise En Scene, Pony Effect, and more
- All day $12.12 K-beauty favourites such as the Rom&nd Glasting Water Tint, Etude Hershey’s Palette, COSRX Cleanser, Grafen Shampoo, and more.
- Shop $0.99 sheet mask, $5.99 Korean Makeup, and under $49 Korean Hair Care
- Up to 80% off 12.12 Beauty Brand Box from Laneige, Sulwhasoo, Aprilskin, and more
Follow & Unlock Deals (5 – 11 December)
Follow shops such as Epitex, Pristine, Flyday, and more to unlock deals when milestones are achieved.
- Milestone 1: When a shop’s follower target reaches milestone 1, 20% off flash vouchers will be released on the shop’s feed
- Milestone 2: When a shop’s follower target reaches milestone 2, shops will release $12 deals at 12am on 12 December
- Bonus: Follow all the featured shops and be one of the 3 lucky winners to walk away with a $50 off no minimum spend sitewide voucher
12.12 Electrifying Deposit (5 – 12 December)
Place your deposit on the latest electronics items from 5 – 11 December and checkout on 12 December to unlock deals at further markdown prices.
Apply Shopee and seller vouchers to enjoy extra savings.
12.12 Shopee Birthday Awards (1 – 12 December)
Vote for your favourite brands, sellers and partners across all award categories from 3 – 9 Dec and stand a chance to win 12k Shopee coins on 12 December.
12.12 Birthday Sale (12 December)
- Sitewide Flash Vouchers released at 12am, 10am, 12pm, 6pm, 8pm, 9pm, 10pm & 11pm
- Enjoy over 300 Million $ Discount Smashing Deals from top favorite brands like Apple, Xiaomi, Samsung, Paula’s Choice, Herschel, and more
- Flash Vouchers released at 12am, 10am, 12pm, 9pm, and 10pm
- Limited Party Hour Vouchers released at 12am, and 12pm
- 29 timeslot refreshes in Crazy Flash Deals
- 12am: Midnight Rush Hour
- 10am and 4pm: $0.10 Flash Deals
- 1pm and 6pm: $0.99 & Under Flash Deals Relay (Refreshed every 10mins)
- 2pm: Bubble Tea Rush Hour
- 3pm: Giving Hour
- Donate for a good cause and be matched with a reward
- Animal Welfare Group (AWG): Celebrate the season of giving by donating to your preferred AWG. Get an exclusive voucher pack with a minimum donation of $5.
- The Giving Week Fund under National Volunteer and Philanthropy Centre (NVPC): Get partner vouchers with a minimum donation of $5.
- Mediacorp Carepacks: Pay it forward, purchase and donate a care pack on behalf of elderly, persons with physical disabilities, and children in need
- Donate for a good cause and be matched with a reward
- 5pm: Kids & Toys Mania Hour
- 7pm: Christmas Gifting Hour
- 8pm: Singapoliday Hour (Staycation and Activity Deals)
- 2-Hour Brands Flash Sales: Up to 90% off and up to 40% off no minimum spend vouchers for brands such as adidas, JBL, Paula’s Choice, Xiaomi, S-Mart, and Abbott
- Exclusive sales and vouchers for Shopee’s Membership Clubs: Shopee Members, Beautyholics, Mum’s Club, Alcohol VIP, and Pawrents Club
Shopee continues to deliver engaging and social shopping experiences by bringing back popular in-app games like Shopee Farm, Shopee Candy, and Shopee Bubble to bring users bigger and better engagement during the Shopee 12.12 Birthday Sale.
Water your plants daily to receive a Breadtalk pound cake in assorted flavours.
From 1 – 7 December, plant a Shopee Giving Tree with 5 Shopee Coins and receive exclusive partner vouchers from foodpanda, UOB or Häagen-Dazs. For every tree harvested, Shopee and its partners will donate $1 to The Giving Week Fund under NVPC.
Match and clear the candies on the dessert table to win up to $5K worth of prizes including a $5 4Fingers Voucher, $5 Grab Voucher, and Shopee coins.
Exclusive prizes released on 8 and 12 December, including a TVB anywhere+ subscription and $10 Shopee Voucher.
Pop the bubbles at the pool to win up to $5K worth of prizes including a $3 Liho, $5 Grabfood Voucher, and Shopee coins.
Exclusive prizes released on 8 and 12 December.
Shopee Poly x Hasbro
Roll the dice to earn points and redeem a Nintendo Switch console or Apple iPhone 12. Exclusive prizes released on 8 and 12 December.
#ShopeeGivesBack Shopee Giving Tree
Sow into the lives of those in need. From 1 – 7 December, play Shopee Farm – #ShopeeGivesBack edition, and Shopee and partners will donate $1 for every tree harvested
From 27 November – 25 December, join Shopee’s Digital Donation Drive: Donate on Shopee to The Giving Week Fund which supports smaller charities in Singapore. In partnership with Mediacorp, users can pay it forward and donate care packs to elderly, persons with disabilities and children in need.
Festive Shopee x Udders ice cream flavours
Shopee & Udders will launch 2 new ice cream flavours – Jingle Lime Cookie Time and Honey Rosemary. Purchase any of these flavours in stores, get a Shopee scratch card, and stand to win $50 Shopee vouchers.
Made With Passion x Shopee
Made With Passion is a nation-wide initiative that celebrates local lifestyle brands who bring to life the Singapore spirit of turning possibilities into reality.
Shopee will be hosting a dedicated microsite for Made With Passion brands including Udders, HYSSES, The Golden Duck, Gryphon Tea, Camel Nuts, and more. Enjoy up to 20% off exclusive Christmas gifts, and stand to win exclusive bundles worth $100 and more for purchases from these brands.
Shell x Shopee
From now till 12 December, spend $60 on Shell fuel to receive a Shopee x Shell car decal.
On 12 December, be spotted pumping fuel at a Shell station with the car decal for a chance to win $200 Shopee and Shell vouchers.
Claim a bank voucher to get up to $30 off when you checkout with a UOB, Citi, DBS, HSBC, ICBC, JCB, OCBC or Standard Chartered Credit Card. Stack it with Visa vouchers to get an additional $5 off.
Citi Shopee Slice
From 1 – 12 December, play the birthday edition of Shopee Slice to get up to $25,000 worth of vouchers and Shopee Coins.
For more information about Shopee 12.12 Birthday Sale, visit here.