To demonstrate the benefits of an offline-online partnership model and boost retailers’ confidence to adapt and transform during this time, the Alliance collaboration kicks off with the commencement of the CapitaLand x Shopee 11.11 campaign – an innovative integration of online and offline shopper engagement to drive sales, traffic and engagement for six CapitaLand malls through gamification.
This campaign signifies both Shopee’s and CapitaLand’s commitment to empowering retailers, providing them with avenues to diversify and build robust, all-rounded and sustainable retail strategies that cater to changing consumer needs in an ever-evolving retail landscape.
The second initiative is to re-create the iconic IMM outlet shopping experience, popular among both Singaporeans and tourists alike, on Shopee Singapore and Shopee Malaysia. IMM will be the e-commerce platform’s first virtual shopping mall from Singapore, providing retailers with more online marketing opportunities that will benefit in-store sales at IMM through enhanced branding under one roof.
CapitaLand x Shopee 11.11 campaign
From 21 October to 11 November 2020, S$4 million worth of shopping, dining and accommodation perks are up for grabs in the Slice game on the Shopee Singapore app. Shoppers can earn points to redeem Shopee Coins and discount vouchers from 45 participating retailers for redemption in-store at six CapitaLand malls:
- Bugis Junction
- Bugis+
- Junction 8
- Plaza Singapura
- Tampines Mall
- Westgate.
Players also stand to win complimentary stays and discount vouchers as well as free Ascott Star Rewards (ASR) membership upgrade sponsored by The Ascott Limited, the lodging business unit of CapitaLand. Each day, the daily top scorer will be further rewarded with a S$50 eCapitaVoucher.
IMM virtual mall on Shopee Singapore and Shopee Malaysia
The IMM virtual mall on Shopee aims to re-create the iconic IMM outlet shopping experience, bringing together some of the mall’s most popular stores and best-value discount buys in one landing page.
Participating retailers will enjoy marketing subsidies and incentives from CapitaLand and Shopee, and those who are eligible can receive additional support from the Ecommerce Booster Package provided by Enterprise Singapore.
IMM retailers who are authorised brand distributors in Malaysia will be given support to set up their storefront on Shopee Malaysia with minimal fuss. More information of the IMM virtual mall will be made available in due course.
VIRVICI x Shopee pop-up store in Funan mall
Leveraging CapitaLand’s network of malls to generate buzz and build brand awareness, Shopee recently partnered with Korean beauty brands distributor, VIRVICI, to launch a pop-up store in Funan on 6 October 2020.
Funan was chosen as the location because it is a vibrant location with many trendy stores that attract a younger crowd, which is in line with Shopee’s and VIRVICI’s target audience. Driving traffic and conversion to its online marketplace, the VIRVICI x Shopee store allows consumers to purchase products on the Shopee platform and collect the items in-store immediately or choose to have it delivered to their homes.
Customers can also scan the QR codes next to each product and find more information on Shopee.
