Lancôme announces the launch of its very first Lancôme Advanced Génifique #LiveYourStrength Virtual Flagship in Singapore. The virtual flagship is a global first for Lancôme and exclusive to Singapore, and will commence from 28 August 2020 to 20 September 2020 for an immersive and memorable experience.
The Lancôme Advanced Génifique #LiveYourStrength Virtual Flagship provides an immersive 3D virtual shopping experience, and marries retail-tainment in the online environment, and provides a virtual space to bring the store up close to users at the comfort of their homes. It promises to takes visitors on a riveting journey through five different unique zones to uncover the secrets of the Lancôme Advanced Génifique while encouraging them to discover their inner strength and their skin’s inner strength.
Stepping into the first zone of the virtual flagship, visitors can revel in the science of the Advanced Génifique, discover what microbiome science is all about and how the unique complex of seven pre-& probiotic fractions strengthens the skin’s microbiome.
Additionally, beauty goes beyond skin deep in this zone where one can take the Lancôme Strength-Finder Personality Test to discover their strength type and learn how to live their strengths. There are a total of 6 strength archetypes namely:
- Joyful Optimism
- Fearless Independence
- Poised Composure
- Steadfast Discipline
- Fiery Conviction
- Intrinsic Wisdom
This test will pique curiosity, reflection and action; helping visitors to understand how they can harness this strength to live their best self and to discover how their strength brings their youth to life.
In the second zone, visitors can experience a virtual skin consultation in one selfie with the E-Youth Finder, Lancôme’s first-ever mobile skin diagnosis tool powered by artificial intelligence.
The E-Youth Finder is a breakthrough combination of artificial intelligence and advanced algorithms, and the device can measure one’s key skin parameters by taking a selfie, allowing the technology to do the rest and providing one’s results together with a tailored skincare routine.
Face-to-face screen consultations are available as well for those who would prefer a more in-depth consultation with a Lancôme beauty advisor.
The third zone features the highly-anticipated nation-wide FindYour Strength with Lancôme campaign, presenting 100 women who share their personal stories of inner strength and how they live their strengths. Be inspired by these individual stories that have the potential to empower and encourage visitors to jumpstart their road to self-discovery and connect with the greater community of women in Singapore.
The women are also spilt by their Strength Archetypes having taken the Strength-Finder test in advance, so consumers can find and relate to those with a similar archetype as them. Also, hear some of these women’s personal testimonials of Advanced Génifique, and how they bring their skin’s inner strength to life.
The fourth zone plays host to a series of authentic livestream sessions organised throughout the duration of the virtual pop-up. Highlights include appearances by regional and local celebrities, together with special guest appearances where visitors discuss an array of topics pertaining to strength, encouraging audiences to embark on their personal journey to #LiveYourStrength.
Finally, enjoy exclusive deals by Lancôme at the last zone of the virtual flagship. This zone, modelled after the physical Lancôme store, showcases the full range of Advanced Génifique products and includes features such as a personalisation machine where customisable products can serve as memorabilia for this first-ever virtual flagship by Lancôme.
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