Fave partners with Facebook to promote digital gift cards to support local businesses

Fave announces its new partnership with Facebook to help local businesses in Singapore affected by COVID-19. The partnership will see both Facebook and Instagram platforms promote Fave’s assortment of digital gift cards (eCards) from local businesses operating under current Circuit Breaker measures to social media users.

From 12 May 2020, Singaporeans will be able to access to purchase or gift Fave’s eCards from participating businesses through a “Support Local Businesses” banner on their Facebook feeds.

This will enable local businesses to benefit from a meaningful contribution to their income during the ongoing pandemic. With local businesses forming the backbone of Singapore’s economy, the custom-branded eCards brought by Fave onto Facebook’s platform provides an instant and cost-effective collaboration to generate critical revenue for businesses. Participating local businesses will also be able to add an eCard sticker with a link to their eCard campaign page on Fave’s platform to their Instagram Stories to encourage their followers to support the initiative.

Fave launched eCards on its platform in late 2019 as a bespoke form of digital credit from merchant partners to Fave users, with generous discounts and bonus cashback upon every purchase of an eCard.

The paid amount and cashback are instantly credited to the user’s profile from the merchant on their Fave account upon purchase. eCard credit is valid for six months and is redeemable for multiple visits.

To ease the process of digitalisation, Fave launched a self-serving application process on its FaveBiz platform, enabling local businesses to have their eCards up and running in less than five minutes. This streamlines and accelerates their approach towards getting started on converting Singaporean consumers into loyal customers while reaping the benefits of the collaboration between Facebook and Fave.