Magnum brings its meaning of true pleasure to Singapore with the launch of Magnum Ruby. The latest authentic indulgence takes Pleasure Seekers on a completely new taste experience in the pleasure dimension with Ruby Chocolate – finessed from the world’s fourth naturally occurring cacao.

The all-new Magnum Ruby dons an iconic pink Ruby Chocolate couverture, a recent discovery in the world of chocolatiers following Dark, Milk and White, with the latter being the biggest innovation 80 years ago.

Expertly crafted for Magnum by Barry Callebaut, one of the world’s leading manufacturer of high-quality chocolates, the Magnum Ruby chocolate is made from authentic Ruby cocoa beans, ethically sourced from Rainforest Alliance Farms.

Every ruby cocoa pod is rare and carefully selected through a unique process to unlock the special ruby taste and natural colour, free from artificial additives. In the hands of Magnum’s chocolatiers, it is then expertly crafted with a high percentage of quality cocoa butter into the exclusive Magnum Ruby Chocolate.

The taste profile offers a new chocolate experience, which is neither bitter, milky nor sweet. Instead, every bite is an intense sensorial delight that exudes the tension between berry-fruitiness and smoothness, which was never found before in chocolate.

Crack into a worthy union of decadent flavours to reveal a rich, velvety white chocolate ice cream, swirled in luscious raspberry sauce. The impeccable combination is an exclusive tango of taste, packing a punch of berry excitement while elevating the sophistication of Magnum’s chocolate expertise with Magnum Ruby Chocolate.

Magnum x foodpanda

From 11 April 2020 to 30 April 2020, Pleasure Seekers can stand a chance to win exclusive foodpanda vouchers to complete their true to pleasure moments by sharing their best moments to indulge in Magnum.

Define true pleasure with Magnum Ruby at the recommended retail price of S$10.90 for a minipack of six, or S$3.90 for the impulse size.

The range is available island-wide from 1 April 2020 at all major super/hypermarkets, convenience stores, petrol marts, mini-marts and on RedMart as well as foodpanda in selected territories.

For more information about Magnum ice cream or Magnum Singapore, please visit here.