Sasa shifts business strategy after December closure announcement, teams up with Shopee to strengthen online presence

Sasa, cosmetics, skincare, and fragrance store, previously announced that it will shut down all 22 outlets in Singapore after recording losses for six years in a row despite efforts to get back up. The store’s official closure was initially dated on 31 March 2020.

This was not the first time Sasa experienced such losses. On February 2018, the brand also announced the closure of all its outlets in Taiwan with the same reasons.

The good news is Sasa is not giving up yet. The store is giving it another go by shifting strategy and targeting online consumers for the first time. Just recently, the cosmetic store announces its partnership with one of the leading e-commerce platforms in Southeast Asia and Taiwan, Shopee.

The Shopee-exclusive Sasa Official Store launch on Shopee Mall in Singapore marks the start of Shopee Brands Festival – an 11-day long campaign featuring a host of exciting sales, deals, and promotions.

With the launch of the Sasa Official Store on Shopee in Singapore, Sa Sa aims to not only strengthen its online presence but also tap on Shopee’s extensive user base to reach a wider audience. The strategic partnership between both brands will enable Shopee to drive greater growth in one of its top-performing categories, Beauty & Personal Care, by providing users access to a greater assortment of products on the platform. This includes luxe beauty products such as:

• SK-II Facial Treatment Essence
• Lancome Youth Activating Concentrate
• Shiseido Ultimune Power Infusing Concentrate

Users can look forward to deals of up to 60% off all Sasa products storewide, vouchers, and more during Shopee Brands Festival.

Running from 20 February to 1 March 2020, Shopee Brands Festival will give users access to a variety of exciting deals, promotions, and sales across a host of popular brands including Bose, 3M, Colgate, Enfagrow, and more. In Singapore, the campaign will feature more than a week of super promotions, with key highlights including:

• 10 back-to-back Super Brand Days with exclusive deals and product launches across leading brands.
• Lowest Price Guaranteed on products such as the Apple MacBook Air 13-inch, SK-II Facial Treatment Essence, Dyson Supersonic Hair Dryer, and more.
• A chance to win up to 80,000 Shopee Coins with Shopee Shake, which will run twice daily from 21 February to 1 March.

Find out more about Shopee Brands Festival here.

All Sasa products can be found via the Sasa Official Store on Shopee Mall. Products on Shopee Mall come with 15-days free returns, 100% authenticity, and free shipping. Shop for all your beauty essentials here.