JW Marriott Singapore South Beach officially launches its new family initiative, FAMILY BY JW featuring specially curated programs for families and loved ones to spend enriching time together at the hotel.

Aligned with the ethos of “The Whole You”, FAMILY BY JW advocates wellness and meaningful connections, whether it is being mindful and present, nourishing the soul or coming together as a family, especially in today’s ever-evolving modern world.

With multi-generational spaces and programmes designed for the whole family from kids to teenagers, and parents to grandparents.

Inspired by the legacy of J. Willard and Alice Marriott, FAMILY BY JW strives to create a wholesome environment by actively enhancing the value of our lives. JW Marriott offers enriching experiences and meaningful, creative adventures to engage every family member.

By focusing on the external factors that impact everyday lives, JW Marriott’s selection of experiential programs immerses guests in the present, where they can reconnect with their mind, body and spirit through these key highlights:

Premier Family Room

Suitable for groups of up to four adults, this spacious room fits one King bed and one sofa bed. Also popular for wedding parties and families with teenage kids, the exclusive room is one of the very few of its kind offered in Singapore and will be available from November onwards, just in time for the year-end festivities and school holiday.

Monthly Mermaid Classes

This special underwater experience will be available to guests who stay a minimum of one night at the hotel, including a Friday night as part of an exclusive package. Learn how to swim fit and free like a mermaid and learn about the rich mythology, lore and culture surrounding the legendary mermaid.

To book, visit here.

Kids’ Welcome Kit and Room Amenities

Every child deserves to feel special, and every child will when they are warmly received with an amenities kit designed to engage children from age five to 12.

The kit, comprising of a JW Activity Guide with luxurious crayons, turn down and wind down cards, kids toiletries and balloons, snacks and gifts – is a collaboration with the Guggenheim Museums and Foundation, famed for its renowned programs for families, kids, and teens that foster creativity.

Camper Van

Popular with young kids aged seven and below and inspired by JW Marriott’s Americana heritage, the Camper Van is an exciting and experiential play station that doubles up as a bed for kids to sleep in. The immersive tents are available with every booking of a family room and provided upon check-in.

The full camper tent set includes an accompanying pillow pad and personalized notecard.