Great Singapore Sale: Experience Singapore 2019 [event highlights and activities]

Singapore’s brand new avatar for the former 25-year old “Great Singapore Sale” was officially launched today at the spanking new Design Orchard by Guest of Honour Dr Tan Wu Meng, Senior Parliamentary Secretary, Ministry of Foreign Affairs & Ministry of Trade and Industry accompanied by the heads and representatives of the multiple trade association partners working together in this effort to launch this year’s Great Singapore Sale: Experience Singapore. This included Singapore Retailers Association (SRA), One Kampong Gelam (OKG), Orchard Road Business Association (ORBA), Restaurant Association of Singapore (RAS), Singapore Furniture Industries Council (SFIC) and Textile and Fashion Federation (TaFF).

The weeks ahead will be bustling with activity with a massive array of exciting pop-up events that celebrate local lifestyle, fashion, culture, art and talent until 28 July 2019.

The Great Singapore Street Pop-Up which opens daily from 21 to 30 Jun (11 AM to 10 PM) with 42 retail and F&B operators from cult jeans and active sportswear, fashion apparel and accessories, furniture and home furnishings, jewellery and vintage collectables, cosmetics, arts and crafts and FOOD!~ There’s Ah Hoi’s chilli crabs, sashimi & sushi and even Singapore’s very own concoction of bubble tea.

Going beyond the usual sphere of retail outlets to celebrate one of Singapore’s oldest urban precincts: Kampong Gelam (KG), The Experience Kampong Gelam (5 – 14 July 2019) endeavor to educate both locals and overseas visitors about the cultural and national significance of this beautifully preserved community through a fashion show, car boot sale, home and lifestyle bazaar, cultural entertainment and curated precinct tours.

The GREAT Furniture Showcase at Robinsons The Heeren (Level 5) will showcase new and /or limited-edition creations specially produced for the GSS: Experience Singapore period by design houses like 11H, Creativeans, Fraction Design Studio, Modu Designers, Nextofkin Creatives, and OON.

EXPERIENCE The Future of Retail where retailers – specifically Under Armour, Atomi Lifestyle & Furniture Boutique, The Shirt Bar, The Commune Lifestyle and Decathlon Singapore Lab, embrace digital technology to offer shoppers experiential experiences.

The GREAT Singapore Stories is an evocative collection of local films, music and stories told by Singaporean filmmakers, musicians and students. Watch curated short films made by students of Temasek Polytechnic, movies by Singapore filmmakers ( ‘Forever Fever’ @Design Orchard Rooftop on 22 Jun & ‘A Great Great World’ @Grange Road Carpark on 28 Jun, courtesy of Singapore Film Commission) and tune in to jazz bands and buskers performances by our very local talents. Log in here for the entertainment schedule.

Classroom learning takes to the retail floor with creative window shopfronts designed and produced by Visual Merchandising & Interior Design students from Raffles Design Institute, Singapore Polytechnic and Temasek Polytechnic. Check out their creative works at these stores – CYC at Capitol Piazza & Fullerton Hotel; Deja Vu Vintage (Millenia Walk), Echo of Nature (Suntec City), Playdress (Suntec City) and The Commune Life (Millenia Walk). Take a photo of yourself at these “Windows ALIVE” storefronts, upload it onto #GSSExperienceSG and stand a chance to win shopping vouchers.

The GREAT Shopping Spree come in the form of sales, discounts and special treats to get one shopping and dining all 38 days of the GSS: Experience Singapore season from 21 Jun to 28 Jul 2019. TGIF! which takes place EVERY FRIDAY ( on 21 and 28 June. 5, 12, 19 and 26 July ) and 7.7 GST Absorbed Day will give you more reasons to shop, dine and play.

Download GoSpree for more exclusive deals – Robinsons $5 GoSpree coupons (2,500pcs) every Friday; $32 for Downtown East Celebration Booklet (worth over $700).

Great Singapore Sale: Experience Singapore is more than just a sale – it’s a retail experience that encourages locals and tourists to take home a slice of Singapore. So, don’t miss it.

Irone Kim

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