Grab announces that it will be incorporating GrabFood into its main app. The new GrabFood experience will be beta-tested in phases, starting with the south-east region of Singapore at the end of the month. This milestone strengthens Grab’s position as Southeast Asia’s leading ride-hailing app and comes just before GrabFood’s first anniversary in Singapore.
In less than a year, GrabFood became the fastest-growing business unit within Grab. From May 2018 to March 2019, orders grew 25% month-on-month on average. As a result, F&B merchant-partners saw monthly revenues quadruple.
Here’s an illustration to show you how it works:
Here’s what Grab users can expect from the new experience:
For consumers, the new user-interface sports a cleaner look and well-loved Grab features like GrabChat available to GrabFood users. Highlights include:
In the future, consumers can expect more personalised experiences with GrabFood. For example, Grab data reveals that more than 30% of consumers regularly order the same menu items from the same merchants. Soon, users will see a GrabFood widget on the super app home screen that lets them easily re-order the same items in fewer clicks.
GrabFood riders will share the same app as Grab’s private-hire and taxi driver-partners, giving them access to popular classic features. Highlights include:
By bringing GrabFood into the everyday super app, Grab is connecting merchant-partners to its full base of users. To cater to more online orders, the new merchant app will have additional features to help merchant-partners better manage incoming orders. Highlights include:
Customers can download the Grab everyday super app from Google Play or App Store. Grab invites consumers to participate in the island-wide beta, where all users in Singapore will enjoy free delivery for a limited time.
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