Fitbit today announced four new products – Fitbit Versa Lite Edition, Fitbit Inspire HR, Fitbit Inspire and Fitbit Ace 2 – designed to help make health and fitness accessible to more consumers across the globe. Consumers can choose the best device for their own journeys with leading health and fitness features at an affordable price.
The Fitbit platform offers users engaging software features, access to their holistic data, and connection to one of the largest global health and fitness social networks which help to drive positive behaviour change. Fitbit will also soon launch a major redesign to the Fitbit app so users can further personalize their dashboard, better understand their data, discover new content and more easily connect with others on Fitbit’s social community.
Fitbit Versa Lite Edition is an everyday smartwatch with most of the core fitness and smart features Versa is known for, including automatic activity, PurePulse 24/7 heart rate and Sleep Stages tracking, 15+ goal-based exercise modes, connected GPS, smartphone notifications, apps, 4+ day battery life and relative SpO2 sensor, which has the potential to estimate changes in blood oxygen levels and help track new health indicators about health, such as sleep apnea.
It features a simple one-button, lightweight, swim-proof design in new bold colour choices. At $159.95 (USD), Versa Lite Edition is Fitbit’s most affordable smartwatch yet, for users who want an attractive, versatile, and easy-to-use device with core features, actionable insights and personal guidance for motivation.
Fitbit Inspire HR is the brand’s most affordable and stylish 24/7 heart rate tracking device at $99.95 (USD). It packs all-day automatic activity, exercise and Sleep Stages tracking, with 15+ goal-based exercise modes, connected GPS, and Relax guided breathing in a stylish, slim design.
Fitbit Inspire, for consumers who are new to wearables and want an even lower-cost, easy-to-use tracker, is available at $69.95 (USD). It has the essential health and fitness features such as automatic activity, exercise and sleep tracking, goal celebrations, Reminders to Move and timer and stopwatch apps to help users stay on track.
Both products have a new modern, comfortable and swim-proof design with a touchscreen display, smartphone notifications, and up to 5 days of battery life for day to night wear.
Fitbit Ace 2 helps kids ages 6+ learn healthy habits at an early age and encourages them to spend more active time. Ace 2 has a new swim-proof design10 with a bumper to protect the screen during kid-related activities all day long and is available in fun and bold kid-friendly colours and accessories that include patterned designs. Ace 2 debuts new animated clock faces, motivating challenges to keep kids moving, and colourful avatars and cover photos to personalize their profiles within the Fitbit app.
Additionally, parents must create a Fitbit family account in order to set up Ace 2 with their child’s account which helps them stay on top of their kids’ activities.
Fitbit App Update
The Fitbit app will soon receive a major redesign, giving users more ways to personalize their health journey. The new design will make it easier to view and understand the user’s health and fitness stats, log data, discover new content, see their progress in Challenges, and better connect with Fitbit’s large global health and fitness social community.
The update also adds Fitbit Focus, a new section found at the top of the dashboard that delivers relevant insights, messages and tips to keep users engaged, informed, and motivated.