Cookie Monster, Elmo, Bert and Ernie are coming soon as the Global sports brand PUMA continues their partnership with Sesame Workshop, the organization behind Sesame Street, in Spring ’19 for the fourth straight season.
To mark Sesame Street’s 50th anniversary, PUMA and Sesame Workshop are launching the PUMA x Sesame Street 50 collection inspired by the heritage of both brands with original Sesame Street characters rendered in beloved PUMA silhouettes.
Sesame Street transformed educational television by combining live action, sketch comedy, animation and puppetry. Since 1969, it continues to inspire children around the world by helping them grow smarter, stronger, and kinder.
Each piece in the collection features the Muppets of Sesame Street where their individuality shine, with fun designs. PUMA’s sport-inspired styles like the Sesame Street 50 Suede Jr, which is decked with playful cut-and-paste, comic style design in vibrant colours that pop. The Sesame Street 50 RS-0 features playful renditions of Bert, Ernie and Cookie Monster on the tongue with fresh colour blocking, comic-inspired graphics and a soft EVA footbed.
A colourful Sesame Street tape appears across the collection – from jackets and crew to the backpacks and caps. Completing the pack is a wide range of apparel and accessories for boys and girls.
Moreover, PUMA and Sesame Workshop created a shoe box with unique and heartfelt artwork designed by kids to mark the occasion. A contest was conducted on Instagram where kids were asked to take inspiration from all-time Sesame Street heroes doing what they love to do in the city. Whether it’s a bike ride through the park or playing with their friends.
The PUMA x Sesame Street 50 collection drops in Singapore on 15 February 2019 and will range from SGD$25 for a cap and SGD$119 for the Sesame Street 50 RS-0.
The collection will be available at PUMA stores MBS SELECT, Paragon and United Square. It is also available at JayGee (Kidstyle), Limited Edt Underground, Limited Edt. Vault Women’s, On Pedder, Royal Sporting House and STAR 360.