Go big or go home: The Shopee 11.11 Big Sale

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, launches Shopee 11.11 Big Sale, the biggest shopping event of the year. Following the success of Shopee 9.9 Super Shopping Day last month, Shopee 11.11 Big Sale will feature an upsized and improved line up of non-stop promotions from 29 October to 11 November, including the return of the highly-popular themed days, Shopee Shake and more.

Shopee 11.11 Big Sale comes off the back of an online shopping insights and trends piece presented jointly by Facebook and Shopee, which found that shoppers in the region, especially mobile shoppers, are increasingly regarding 11.11 as an integral part of the year-end shopping season. According to Facebook conversion data across 6 APAC markets studied, 1.3x more conversions were generated on November 11 than on an average day that same month while the share of mobile conversions during the holiday season grew to 76%.

During Shopee 11.11 Big Sale, shoppers can look forward to the return of the highly anticipated themed days, up to 90% off and over $100,000 worth of Shopee Coins to be won from Shopee Shake.

1. Popular themed days return for Shopee users

Shopee 11.11 Big Sale will see an expanded lineup of themed days, a hit among users during the recent Shopee 9.9 Super Shopping Day. From 29 October, users can enjoy two weeks of daily themed days in the lead up to 11.11 Big Sale on 11 November.

• Category-specific days including, 11.11 Electronics Sale on 30 October, 11.11 Kids & Babies Dayon 2 November, and 11.11 Beauty Sale on 8 November.
• 11.11 Men’s Day on 6 November: Up to 90% off categories such as mobile & accessories, men’s grooming, men’s fashion, with participating brands including Marshall, Sennheiser and Braun and more.
• 11.11 Shopee Mall Sale on 9 November: Lowest Price Guaranteed from leading Shopee Mall brands including Fjallraven, Sennheiser, Acer, Enfagrow, Etude House, Marina Square, and more.

2. The return of Shopee Shake on the back of its 9.9 success

Played around 500,000 times in Singapore during Shopee 9.9 Super Shopping Day, Shopee brings back its iconic in-app game, Shopee Shake, this time with an upsized pool of over $100,000 worth of Shopee Coins up for grabs. Users can also invite up to 10 friends to play at the same time to win bonus coins. Shopee Shake will be happening twice daily throughout the campaign, and nine times on 11.11 Shopee Shake Day on 31 October and Shopee 11.11 Big Sale on 11 November.

3. Deepened partnerships tailored to local users’ preferences

On top of thousands of deals at the best prices in town from leading local and international brands including JBL, Nestlé, L’Oréal, shoppers can also look forward to additional perks from Shopee’s exclusive 11.11 partners, including:

• From 29 October to 12 November, users can enjoy Shopee-exclusive KFC delivery deals redeemable through the KFC website and app. These deals include a medium whipped potato at $0.11, popcorn chicken at $1.10, and more.
• From 29 October to 21 November, all Citi cardmembers will enjoy $11 off with a minimum spend of $80 when they checkout with a Citi credit card, while non Citi cardmembers who sign up for a Citi credit card will receive $200 worth of Shopee vouchers.
• On 11 November, the first 11 groups to flash the Shopee app at any Pizza Hut outlets will dine for free.

For more information on Shopee 11.11 Big Sale, visit http://shopee.sg/m/1111.

Download the Shopee app for free via the App Store or Google Play.