NESCAFÉ Gives Bus Captains A Bright Start On International Coffee Day

This International Coffee Day, NESCAFÉ wanted to do something special to brighten up the days of the service workers. This strongly brought forth and reinforced NESCAFÉ’s beliefs and values of connecting with local communities, creating a better start to their mornings; and sharing the quality and creativity of a delicious sustainable coffee.

A pop up booth was set up at a bus depot to surprise 750 bus drivers from SBS in appreciation of their hard work especially during early hours. These employees are the ones working diligently to provide great services to Singaporeans, maintaining smooth operations and ensuring everyone gets to their desired destinations safely and timely.

Marking its 80^th year in 2018, half a billion people enjoy NESCAFÉ every day, in over 180 countries around the world. This makes NESCAFÉ the leading and preferred coffee brand worldwide. The NESCAFÉ Plan is a global initiative that brings together our commitments and activities that support the responsible farming, production and supply, and consumption of coffee.

It all starts with a NESCAFÉ

Ever wondered about or put a face to the people behind the wheel, or how they start their day? Each morning, commuters go through similar motions to go about their daily activities, often taking public transport to get to work or school. This made them oblivious to the service providers who make their day run smoothly, often taking them for granted.

As part of International Coffee Day as well as celebrating the brand’s 80^th Anniversary, NESCAFÉ decided to create a brighter morning just for the Bus Captains at SBS by treating them to a cup of NESCAFÉ and giving them the appreciation they deserve. The team also followed these Bus Captains on an exclusive behind the scenes journey to find out what the Bus Captains do to get ready to start the city running, whilst everyone else is still sleeping.

Mr Chow Phee Chat, Director, Marketing and Communications of Nestlé Singapore said: “It is heart-warming to see the look of surprise and thankful reactions of the employees who work tirelessly to ensure that we start our day well. They are often overlooked as service providers since not many people are awake during the early hours to know what they are doing, so I think this initiative will put the spotlight on these drivers and encourage more commuters to show appreciation to them as they stop to think about the start of their days through the eyes of the drivers.”