LG collaborates with BTS to launch the new G7+ THINQ!

LG Electronics (LG) today introduced its latest flagship smartphone, the LG G7+ ^ThinQ at Zouk Singapore!

Retailing at S$1,198 and available from June 2 at M1, Singtel, StarHub and other LG authorized retailers, the LG G7+ ^ThinQ will come in:

Consumers may also register their interest early from May 22 to May 31, and receive premiums worth over $400, including a fast-charging wireless charger, a LG Tone Infinim Bluetooth headset and a BTS case, while stocks last. Terms and conditions apply*.

The Launch

The invite-only event at Zouk featured a dance performance and speeches by key LG personnel.

Afterwards, media guests were invited to a mini exhibition that showcased the LG phone as well as BTS standees and other demonstrative stations.

Camera with Enhanced AI Capabilities

The LG G7+ ^ThinQ comes with an 8MP front camera and 16MP rear camera in both standard and Super Wide Angle configurations. The AI features of LG’s smartphone cameras have also been enhanced since they were first introduced in the LG V30S+^ThinQ. The AI CAM offers 19 shooting modes, an increase from its previous 8, for even more intelligence-optimized shots. Users can improve their photos further by selecting from three other effect options for one that truly suits their tastes.

When it comes to low light photography on the LG G7+^ThinQ, its new Super Bright Camera brightens images up to four times more than typical photos shot in dim light. Through the combination of pixel binning and software processing, the AI algorithm adjusts the camera settings automatically when shooting in low light.

LG has also added new features that make photography on the LG G7+^ThinQ even more enjoyable than ever. Live Photo mode records one second before and after the shutter is pressed for snippets of unexpected moments or expressions that would normally be missed. Stickers uses face recognition to generate fun 2D and 3D overlays such as sunglasses and headbands that can be viewed directly on the display.

New to the G series, Portrait Mode generates professional looking shots with out-of-focus backgrounds. This bokeh effect can be generated using either the standard or Super Wide Angle lens, giving shutterbugs even more creative options.

Google Lens and Google Assistant Heighten Convenience for Users

LG G7+^ThinQ  is one of the first devices to feature the upcoming Google Lens feature, which offers a new way to search for information using the latest in AI and computer vision. Available inside Google Assistant and Google Photos, it can deliver more information on objects such as landmarks, plants, animals, books as well as identify text. Users can also visit websites, add a business card to contacts, add events to the calendar or look up an item on a restaurant menu.

Located just below the volume is a button that launches the LG G7+^ThinQ ’s AI functions. A single tap of this button will launch the Google Assistant while two quick taps will launch Google Lens, a first on any phone. Users can also hold down the button to start talking to the Google Assistant.

With Super Far Field Voice Recognition (SFFVR) and the smartphone’s highly sensitive microphone, Google Assistant is able to recognize voice commands up to five meters away. The smartphone’s sophisticated Voice AI technology utilizes two integrated microphones to filter out ambient noise to recognize the user’s voice. When paired with the smartphone’s Boombox Speaker feature, SFFVR turns the smartphone into a home AI speaker, and can respond to voice commands from across the living or kitchen. 

Super Bright Display for Sharp, Crisp Imagery  

The LG G7+^ThinQ features a 6.1-inch QHD+ (3120 x 1440) display with a 19.5:9 FullVision screen ratio, and a bottom bezel which is almost 50 percent slimmer than the LG G6. Powered by LG’s new LCD technology, Super Bright Display, the LG G7+ ^ThinQ can be viewed easily under direct sunlight with a brightness up to an industry-leading 1,000 nit, displaying 100 percent DCI-P3 color gamut.

And depending on the type of content, the display can be set to six different viewing modes: Auto, Eco, Cinema, Sports, Game and Expert. For instance in Auto mode, the phone automatically analyzes the content of games or photos and optimizes the display and power consumption. The user can finetune the image even further by adjusting the screen temperature and RGB levels individually.

An Audio Experience Characterized by Double Bass and Virtual 3D Sound

Available for the first time in the G series, LG G7+^ThinQ features Boombox Speaker that utilizes the internal space of the smartphone as a resonance chamber to deliver double the bass compared to conventional smartphones. The result is a powerful “boombox” sound without the need for external speakers.

The LG G7+^ThinQ is also the first smartphone to offer DTS:X, capable of delivering virtual 3D sound for all content up to 7.1 channel audio with earphones. Carrying on the heritage of LG’s focus for great smartphone sounds, the LG G7+^ThinQ retains the popular Hi-Fi Quad DAC feature for an incredibly rich audio experience, especially when paired with high-impedance earphones.

* Redemption of Premiums: Terms and Conditions

• Redemption is based on a first-come, first-served basis, while stocks last.
• All customers who successfully register their interest will receive a serialized eDM via their provided email accounts.
• Purchase of the LG G7+^ThinQ must be from LG authorized retailers only.
• All redemptions must be made at LG Customer Service center with valid proof of purchase, including original NRIC/ FIN and a printout of the serialized eDM.

 Visit LG’s website for more information about the LG G7+^ThinQ

*Terms and Conditions of the ROI: https://lgmobilereg/lge_g7/tnc_G7plus

Key Specifications:

• Chipset: Qualcomm® Snapdragon™ 845 Mobile Platform
• Display: 6.1-inch QHD+ 19.5:9 FullVision Super Bright Display (3120 x 1440 / 564ppi)
• Memory:  LG G7+ ^ThinQ: 6GB LPDDR4x RAM / 128GB UFS 2.1 ROM / MicroSD (up to 2TB)
• Battery: 3000mAh
• OS: Android 8.0 Oreo
• Size: 12 x 71.9 x 7.9mm
• Weight: 162g
• Connectivity: Wi-Fi 802.11 a, b, g, n, ac / Bluetooth 5.0 BLE / NFC / USB Type-C 2.0 (3.1 compatible)
• Colors: New Platinum Gray / New Aurora Black / New Moroccan Blue
• Others: Super Bright Display / New Second Screen / AI CAM / Super Bright Camera / Super Far Field Voice Recognition / Boombox Speaker / Google Lens / AI Haptic / Hi-Fi Quad DAC / DTS:X 3D Surround Sound / IP68 Water and Dust Resistance / HDR10 / Google Assistant Key / Face Recognition / Fingerprint Sensor / Qualcomm^® Quick Charge™ 3.0 Technology / Wireless Charging / FM Radio

P.S. BTS fans, head on down to Zouk from 6-8pm for the public event where you may walk around with some special prizes and merchandise!