Achieve your #FashionGoals with local blogshop fashion brands at Plaza Singapura!

Plaza Singapura, one of Singapore’s largest iconic malls along Orchard Road, today held its first underground event named #StyleFeed Fashion Party, featuring the newest collections from some of Singapore’s most well-known online blogshop-turned-offline retailers, including Runway Bandits, Shop Sassy Dream, Ninth Collective, Fayth and Addicts Anonymous, which are all located at Basement 1 of the mall.

In recent years, online apparel retailers have been recognising the added value of owning a physical presence, and Plaza Singapura has been a popular offline platform of choice. The most recent addition to the growing number of local fashion brand outlets at the mall would be Fayth on 7 April 2018.

Highlights of the Party

At the media-exclusive segment of the party, we were treated to masterclasses by 3 public figures: Daryl Aiden Yow, Mongchin Yeoh and Ellie Tan who shared tips on creating an “Insta-worthy” look with apparels from the labels.

Mongchin (known by Instagram users as @mongabong) introduced her skincare routine (which involves 11 steps!) and collaborated with Ellie (known by Instagram users as @ell4d) to discuss their daily makeup routine as well as introduce makeup products from Nyx and Etude House.

On the other hand, Daryl (known by Instagram users as @darylaiden) gave a short introduction to his photography and shared stories behind certain featured photographs.

The event venue was beautified by several photo backdrops included the stage backdrop which featured a donut wall and several balloon sculptures that donned the Runway Bandits shop’s wall.

Guests were also treated to a tour of the blogshops’ physical stores, where designers such as Lee Le from Fayth and Quek Swee Ying from Runway Bandits, spoke about the concept and inspiration behind their new collections, which were launched at the stores.

The public were also included in this celebration of local fashion brands as lucky fans got a chance to get a makeover by Mongchin and Ellie.

Local Fashion Brands

The focus of the event was of course the rising local brands which all have outlets in Plaza Singapura. Most had started as online shops.

Featured brands include:

Fayth #B1-03 – a fashion label that aims to embody the personal style and sensibilities of the modern stylish woman

Runway Bandits #B1-31/31B/33 – founded in 2008, this label is known for its timeless, understate wardrobe pieces at accessible prices

Shop Sassy Dream #B1-30/34 – a label where “every woman can find something for herself”. The label offers a wide variety of designs and the shop is divided according to clothes categories

Ninth Collective #B1-15 – this label “offers everyday styles for the urban women” through “refining female silhouettes with a confident and playful attitude, in modern tailoring”.

Addicts Anonymous #B1-17A/18 – the first in-house brand by Enviably Me and aims to “feed shoe addicts the world around with affordable designs that are straight out of the fashion runways”.

It is indeed encouraging to see local blogshops and labels setting up shop physically in malls as they grow in popularity. What are you waiting for, head down to Plaza Singapura to get your hands on the labels’ beautiful pieces today!

Karyn Cheong

View Comments

Recent Posts

Affordable Art Fair Singapore Celebrates 15 Years with Record-Breaking Success

The 15th edition of Affordable Art Fair Singapore wrapped up in spectacular fashion, marking a…

11 hours ago

Starbucks Celebrates a Magical Holiday Season with Wicked-Inspired Merchandise, Festive Collections, and Gourmet Treats

This holiday season, Starbucks invites fans into a world of wonder with a dazzling lineup…

14 hours ago

LIXIL Takes Bold Steps in Sanitation Innovation Ahead of World Toilet Day 2024

As part of World Toilet Day 2024 celebration, LIXIL is proud to spotlight its significant…

17 hours ago

Marriott International Celebrates 100th Property in Japan with the Opening of Four Points Flex by Sheraton Osaka Umeda

Marriott International has reached a remarkable milestone in Japan with the grand opening of its…

19 hours ago

Live the Dream with Sirru Fen Fushi’s ‘Millionaire for a Month’ Giveaway – One of the Largest Giveaways in Maldives History

Sirru Fen Fushi – Private Lagoon Resort, nestled in the stunning Shaviyani Atoll and a…

21 hours ago

Wisma Atria Presents “Sending Christmas Magic” with Festive Decor and Exciting New Tenants for the Holiday Season

Wisma Atria is spreading the holiday spirit with a whimsical “Sending Christmas Magic” theme, featuring…

1 day ago