Qoo10 launches its own virtual supermarket with its Super Sale CNY Edition–complete with a Havaianas vending machine

Building on the success of Qoo10’s previous event, the ‘Qoo10 10.10 Shopping Evolution’ held at Plaza Singapura back in October 2017, Qoo10 Super Sale is now more than four times bigger in retail space, covering two convention halls, with more than 100 participating merchants.

Qoo10 sees this as opportunity to venture into the online-to-offline (O2O) concept by organising offline events to give merchants, especially small business owners (SMEs) who do not have sufficient resources to set up their own physical retail store, the opportunity to tap onto a larger pool of customers.

Furthermore, and more interestingly, Qoo10 will also be having its first-of-its-kind virtual supermart as one of its main highlights at the ‘Qoo10 Super Sale 2018’. The virtual supermart will essentially be walls of product images, showcasing products from Qoo10’s merchants from different product categories such as smart gadgets, household essentials, and more. This can be viewed in much the same way as they are in retail shops, and each item will be accompanied by a QR code for shoppers to purchase or find out more about the product on Qoo10’s app or website on their smartphones.

This new initiative aims to create a new, all-encompassing retail shopping experience for customers at offline events and at the same time minimise operational costs for merchants in terms of logistics, transportation, and manpower since their products will be displayed virtually in the virtual supermart.

Havaianas vending machine

Havaianas, one of Qoo10’s merchants, who believes in the O2O concept, will also be bringing this concept to life with their very own virtual booth, for the very first time. Shoppers will be able to browse through their popular styles of Havaianas footwear in a vending machine-like setup.