Challenger’s new flagship store opens in Singapore at Bugis Junction with 15 lifestyle concept zones

Largest homegrown IT products and services provider in Singapore, Challenger Technologies has set up a flagship store at Bugis Junction basement 1.

Spanning 14,000 square feet, the new Challenger flagship store pioneers a smart, interactive store featuring 15 lifestyle concept zones backed by data-analytics proven to guide shoppers in their purchases.

The 15 lifestyle concept zones were first tried and tested on Hachi.tech — an online tech marketplace – to understand shoppers’ behaviour and transactions online.

Encouraged by the data-analytics captured from Hachi.tech, Challenger took on a larger, concerted effort to curate and regroup its products according to lifestyle concepts instead of product categories or brands.

Samsung also showcases Galaxy Plus VRcade, allowing shoppers to experience a truly immersive gaming experience with the ergonomically designed Gear VR with Controller. When paired with the newly-launched Galaxy S8 and S8+, now available at Challenger flagship store, exploring interactive VR content becomes more natural and intuitive.

What are the 15 lifestyle concept zones?

1. Print Domain is an extensive range of printers and supplies under one roof, with original manufacturer’s warranty and trade-in specials.
2. Biz Solutions is where shoppers can put together higher-end devices and tools to create a smart working environment. Here is where you will find data storage, business software, video projectors and printers.
3. Intelligent Living featuring smart devices such as routers, security cameras, smart lighting and appliances for the home.
4. Type & Click: the finishing touch to any powerhouse work station is a set of good mouse and keyboard— browse the best in this category here.
5. Fitness Station showcases the latest smartwatches, activity trackers and accessories optimized for sports. Spice up your fitness routine with the help of technology and stay on track of your goals.
6. Storage Terminal features the latest and most comprehensive devices to store your precious memories and critical business data.
7. Software Boutique: Enhance your hardware with the latest programmes across different operating systems.
8. Game On: As the originators of the Game On! concept in Singapore, Challenger is proud to showcase the latest consoles and gaming accessories from major gaming partners like Microsoft, Sony and Razer.
9. PC Go is where shoppers can surf through a selection of notebooks, desktops and monitors. Whether you are a student, business executive, gamer or traveller, this concept helps you find the right PC outfitted for your specific needs.
10. Musica: Showcasing a full range of audio gadgets whether wired or wireless, outdoor or tabletop.
11. PLG (Priced Low 2 Go): PLG’s lifestyle accessories start at $2 with 30-day product replacement. PLG’s Gold range has a 90-day warranty period and PLG’s Platinum range enjoys a one-year warranty period. The entire PLG range comes with a seven-day money back guarantee so you can shop with absolute peace of mind.
12. Accessories Showroom: 1,700 square feet of space dedicated to IT accessories such as cables, batteries and carrying cases.
13. Action Cameras/Drones: The future of aerial photography! Drone manufacturers DJI and Parrot have their first experiential booths in Singapore right here.
14. Power Charging: A wide selection of portable tools to charge up your power-hungry devices.
15. Home & Living: The only store in Bugis Junction where you can find home appliances featuring Dyson, Braun and Panasonic.