Local designers redesign Singtel logo in 30 minutes – The Result

Have you seen the new Singtel logo as part of its impressive rebranding exercise?

But. what does the arc even mean? Is it a frown? Why are there 5 dots? Why does it go from “i” to “e”?

Like you, I thought that the new logo isn’t making too much sense.

Here at Originally US, we believe in No Bullshit Software Development. While we are definitely not a big-boy Creative Agency (we specialize in mobile app development Singapore), I was curious as to what sort of logos our local designers could whip up.

So I called up our designers Yugene Lee & Jeremy Kieran and said, “30 minutes. Singtel logo. Go”.

Here are the results:

Jeremy’s Take

Jeremy is the youngest designer we work with, yet he already has 5 years of client-centric design experience. Jeremy loves working on UI/UX, be it for websites or mobile apps. Jeremy can code websites too!

Design Revision 1

Explanation:

“To make the logo more modern, I dropped the capitalisation and applied some transformations to the red “T” block. But I still felt that it lacked a little oomph.

 

Yugene’s Take

Yugene is an experienced Brand, UI and UX designer. He has worked with organizations of all shapes and sizes, from young start-ups to  giantic MNCs. Yugene specializes in working with our clients to understand their company values and objectives before starting work. Yugene can even code websites!

Explanation:

“Companies usually rebrands if they do not have a rich heritage or identity. However, SingTel’s logo is already well recognized. What they need is a little readjustment of their logo to reflect their new brand commitments and mission. 

SingTel is not just a telco. They are a technology company that connects with people. By reinterpreting the square symbol as “technology” and the round symbol as “people”, I was able to adjust the existing logo to represent these new ideas.”

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Disclaimer
We are not related to Singtel nor are commissioned by Singtel to develop their corporate logo. This was just something we came up with one lazy afternoon.