The innovative FRANK card by OCBC turns three this year. Earlier this month, OCBC held a celebratory party with bloggers at the newest FRANK store at OrchardGateway.
A bit of history: the FRANK by OCBC banking programme was first launched in May 2011. In barely, six months, OCBC claimed to receive overwhelming response, with the number of new sign-ups for FRANK accounts and debit cards growing at an average monthly rate of more than two times. After three years in the Singapore market, there are now a total of 5 FRANK stores located islandwide, with 3 of them located in student campuses.
FRANK advocates four main principles:
These are best illustrated in the video below:
At the birthday event, FRANK invited two inspiring individuals to share on their own life experiences, apply the FRANK principles. They were Ahmad Hidayat, founder of Dutch Colony Coffee and Joanne Soo from the Singapore Women’s Everest Team:
How did these four principles came about?
OCBC conducted customer labs over a 3-month period to distill insights on how FRANK can be more than just a bank. This were the insights they got:
So how does FRANK fit into the picture on these four main principles?
If you are interested to sign up for a FRANK account, credit card or debit card, visit the official FRANK by OCBC website for more information. For latest FRANK updates, follow FRANK on Facebook and Twitter.
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