ASUS + Jay Chou (周杰伦) = Perfect Blend of Technology and Art

Jay Chou (周杰伦) fans alert!

ASUS held a media conference in Taipei on 29 June (Wed), noon, to announce the launch its latest limited edition N-series notebook. Jay Chou, one of my all-time favourite singer-songwriter, was appointed by ASUS as Chief Designer for this limited edition notebook, and the special collaboration was unveiled during the conference.

I usually do not blog based on media release or on events I did not attend in person, but I will make this an exception because it’s ASUS + JAY CHOU! My favourite laptop brand and Jay Chou; how can I not be excited. 🙂

With this collaboration, the laptop sees the perfect blend of design inspiration and the latest technological breakthroughs, such as the ASUS SonicMaster Audio technology.

More details are available via the media release below:

ASUS announced the launch of a special edition of the N Series notebook designed by renowned artist and songwriter Jay Chou at a press event in Taipei today. The event opened with a symphony conducted by ASUS Chairman Jonney Shih and an orchestra consisting of notebooks along with piano by Jay Chou. The combination of classical music with digital remix demonstrates the latest breakthrough in ASUS SonicMaster Audio technology.

“Design inspiration has always been a part of ASUS’ DNA, and we’re honored to appoint a talented singer and songwriter like Jay Chou to infuse new elements of design into our N series notebook. But design is not all we have to offer. This special edition of the N series notebook is powered by the latest Intel innovations. I believe this strong partnership will continue to bring more exciting products to our customers”, said Jonney Shih, ASUS Chairman.

“The audio experience delivered by the N3 is truly remarkable and it’s made even better by the stunning visual experience delivered by Intel’s 2nd generation Core processors. The combination of superior sound and sight is what I call an incredible experience”, added Sean Maloney, Chairman of Intel® China.

Unique design inspired by traditional and modern motifs

Jay Chou transformed his passion and devotion for music into innovative notebook design by using music notes, sheet music, piano concepts and other musical icons as inspiration for a truly unique notebook. The combination of modern “J-style” text-wrapping with a classical Chinese blue and white porcelain finish infuses the notebook with strong and diverse Asian aesthetics. “It has been a tremendous pleasure to work with the ASUS Design Center. They were able to translate and transform my musical inspirations onto the N series notebook product design and functionality. Every detail on the N series perfectly portrays my personal taste and multimedia lifestyle,” said Jay Chou.

Intel® Core™ technology for better notebook experiences

ASUS and Intel® have cooperated closely on this campaign, creating all-new branding for N Series notebooks using the 2nd generation Intel® Core™ processors and Sandy Bridge architecture which enhance both graphics and multitasking performance. These portable PCs upgrade graphics and boost flexible multitasking performance while optimizing power consumption for a perfectly balanced and rewarding computing experience.

Setting new standards in notebook audio

Last year, ASUS redefined top-of-the-line audio with N Series notebooks with the development of its exclusive SonicMaster audio technology. Co-developed by a dedicated ASUS team and leading sound experts from Bang & Olufsen ICEpower®, SonicMaster incorporates grand, theater-like acoustics with the constrained physical dimensions of a notebook PC.

ASUS has also worked with Bang & Olufsen ICEpower® on creating the SonicMaster sound certification, which also debuted on N Series notebooks. SonicMaster is now available on all N Series notebooks and presents enhanced audio technology that delivers the clearest treble and most resonant bass on any portable PC. SonicMaster also enables the widest-reaching and most powerful surround effects, creating theater-grade and highly lifelike audio. Combined with exclusive design by Jay Chou, the special edition N Series notebook is a genuine collector’s item

Specifications

Model: N43SL
Processor: Intel Core i5-2410M (2.3GHz)
Operating system: Genuine Windows 7 Home Premium (64-bit)
Chipset: Mobile Intel HM65 Express chipsets
RAM: 4GB DDR3 RAM
HDD: 640GB SATA HDD (5400rpm)
Display: 14.0” LED-Backlit (1366×768)
VGA: NVIDIA GeForce GT 540M with 2GB dedicated VRAM
ODD: SuperMulti Double Layer
WLAN: Integrated 802.11b/g/n + Bluetooth
Audio: Audio by Bang & Olufsen ICEpower & SonicMaster technology
Weight: 2.4Kg (with 6-cell battery)
Dimension: 35.0(W) x 24.0(D) x 3.30 ~ 3.70 (H) cm

RSP: $1,298 (GST Included)
Availability: Estimated 1st – 2nd week July 2011

About ASUS

ASUS, the world’s top 3 consumer notebook vendor and the maker of the world’s best-selling and most award winning motherboards, is a leading enterprise in the new digital era. ASUS designs and manufactures products that perfectly meet the needs of today’s digital home, office and person, with a broad portfolio that includes motherboards, graphics cards, optical

drives, displays, desktops, Eee Box and all-in-one PCs, notebooks, netbooks, tablet devices, servers, multimedia and wireless solutions, networking devices, and mobile phones. Driven by innovation and committed to quality, ASUS won 3,398 awards in 2010, and is widely credited with revolutionizing the PC industry with the Eee PC™. With a global staff of more than 10,000 and a world-class R&D team of 3,000 engineers, the company’s revenue for 2010 was around US$10.1 billion.

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