Alvinology-designed shoebox

Alvinology-designed shoeboxAlvinology-designed shoebox
Alvinology-designed shoebox

To challenge my creativity, I took part in a shoebox design competition organised by Levi’s about a month back. Participants are each given a Levi’s shoebox and tasked to design it for their spring/summer shoes collection.

I decided to settle for a Japanese pop theme shoebox. The design comes with a detachable hand-sewn kimono-cloth bag inside the box and marker-drawn manga art on the outside of the boxes, with images inspired by my Japan trip earlier this year.

The other side of the box
Top-view of opened box
Close-up of the drawings on the lid
Close-up of the kimono cloth bag, shaped like a pair of jeans
Front of box, where the kimono cloth is partially visible via the air hole
Detachable/reversible kimono bag
Back-view of the box

My design was not short-listed for the finals. My friend, Melvin, who also took part said the ten finalists were all jeans-inspired design. I guess I probably deviated too far from Levi’s branding.

Nonetheless, I had fun doing up the design and appreciate the help from my mom and Rachel for the handiwork to complete the design. The shoebox now functions as a letter holder in my room. 🙂

Technorati Tags: alvinology, alvinology shoebox, levi’s singapore, levi’s shoebox design contest, shoebox design, shoebox design competition, levi’s spring summer shoes, kimono bag, japanese shoebox, handicraft

alvinology

Alvin is a marketer by day and blogger by night. He is a 100% geek who spends too much time surfing the web.

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