Museum of Ice Cream Turns Cineleisure Into a Pink Summer Playground This June

Museum of Ice Cream (MOIC) is bringing a burst of colour and play to Orchard Road this June with “Summer Escape”, a two-week experiential pop-up at Cineleisure running from 8 to 21 June 2026. Open daily from 11am to 8pm, the activation transforms Cineleisure Basement 1 into a vibrant summer playground filled with sprinkles, squishies, interactive zones, and photo-ready installations.

At the heart of the experience is Asia’s largest outdoor sprinkle pool spanning 15 square metres, turning the space into a playful, immersive attraction right in the middle of Orchard Road. Visitors are invited to step into MOIC’s signature world of colour and take part in hands-on activities designed for both fun and photo moments.

One of the key highlights is the “Find the Squishy” challenge. With a minimum spend of S$20 in a single same-day receipt from any Cineleisure retailer, shoppers can redeem a complimentary 15-minute entry into the sprinkle pool experience. Inside, they get to search for hidden squishies scattered throughout the pool, with selected finds unlocking rewards such as Museum of Ice Cream memberships and sweet treats from Geláre.

Beyond the sprinkle pool, visitors can also take part in Squishy Painting workshops priced at S per person. In this 30-minute guided session, guests can customise their own dessert-inspired squishy keepsake, adding a more creative and hands-on layer to the pop-up experience.

The activation also features a series of vibrant summer-themed installations designed for photo opportunities, alongside an Instagram contest where visitors can win S Cathay Malls e-vouchers. To participate, guests simply need to post their best event photos, follow and tag @cathaymalls and @museumoficecreamsg, and ensure their account is public. The top 10 entries will be selected after the campaign ends.

To round off the experience, visitors can also enjoy 20% off Museum of Ice Cream tickets purchased on-site, offering an additional incentive to visit MOIC’s flagship attraction at Dempsey Road.

For more information, visit Cineleisure’s website here.