A new wave of Disney themed fun is heading to Singapore as Allgreen Malls launches the Disney Dessert Besties travelling pop up, bringing a playful, dessert inspired experience across four malls from 27 May to 28 June. The activation will appear at Great World, Pasir Ris Mall, Tanglin Mall and The Seletar Mall, offering shoppers a whimsical mix of themed installations, collectibles and interactive experiences.
Designed as a retro diner inspired space, the pop-up transforms familiar Disney characters such as Mickey Mouse and Friends into plush dessert style collectibles. While no actual desserts will be served, visitors can expect a playful “preparation station” concept where selected plush toys are theatrically presented as if being crafted and served.
On selected weekends, shoppers who purchase a Disney Dessert Besties bundle set of four will be able to watch their chosen plush characters being “prepared” at the interactive station before bringing them home. The experience adds a live, theatrical twist to the retail concept, combining storytelling with collectible merchandise.
The collection is divided into three themed ranges. The Ice Cream Besties series features six “flavours” including Mickey Chocolate and Donald Blue Cotton Candy, with shoppers able to mix and match cups or cones. The Breakfast Mates range includes characters reimagined as morning favourites such as Mickey Waffle and Minnie Pancake, which are brought to life through playful preparation actions. The Bakery Favourites collection presents snack inspired plush toys themed around Mickey and Friends, which are “warmed up” at the bakery style booth before being taken home.
Beyond the preparation stations, the pop up includes a retro diner inspired environment complete with photo friendly installations and a dedicated retail zone offering Disney themed collectibles.
As part of the campaign, Allgreen Malls is also introducing an exclusive Disney Dessert Besties themed Travel Essentials collection, available for redemption across participating malls while stocks last. The four-piece set includes a foldable plush eco bag, packing cubes, a cosy neck pillow and a compact cable pouch, all designed with a playful dessert inspired aesthetic. Shoppers who spend a minimum of $150 can redeem one item of their choice, with redemptions available on a first come first served basis.
Great Rewards members who subscribe to eDM updates and push notifications can also enjoy complimentary Disney and Pixar themed ice cream at designated booth timings, adding another layer of themed treats to the experience.
In addition, shoppers can take part in hands on dessert themed workshops held across all four malls. With a minimum spend of $20 in a single same day receipt, participants can join craft activities unique to each location, ranging from fridge magnet design to breakfast themed strap making. Each workshop is exclusive to its respective mall, encouraging visitors to explore the full Allgreen Malls line up.
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