IKEA Singapore Launches Giant Hide & Seek Game with 1 Million IKEA Family Points Up for Grabs

IKEA Singapore is turning up the fun this June with a month-long Play Date campaign packed with games, prizes, food deals, and family-friendly activities across its stores.

Leading the lineup is the brand’s first ever large-scale Hide & Seek competition happening at IKEA Alexandra on 6 and 7 June. Participants can stand a chance to win 1,000,000 IKEA Family points worth S$10,000. Teams of two will need to search the store for professional hiders cleverly camouflaged within the showroom spaces. The competition is limited to 200 participants, with registration opening from 14 May.

From 1 to 21 June, shoppers can also join in the Golden Ball hunt taking place across IKEA stores. A total of 70 golden balls will be hidden around the stores, each carrying surprises ranging from food rewards to IKEA gift cards worth up to S$1,000. Terms and conditions apply.

Food lovers can also look forward to themed weekend parties throughout June featuring popular IKEA favourites such as hotdogs and chicken wings. The celebrations continue at the restaurant with weekday Kids Eat Free promotions for IKEA Family members from 1 to 30 June. Children can enjoy selected meals including Organic Penne Pasta with tomato sauce and mixed vegetables, 5-piece Plant Balls with mashed potato and vegetables, or 5-piece Swedish Meatballs with mashed potato and vegetables, each served with juice for dine-in customers.

Adding to the dining deals is the Mixed Ball Platter, featuring falafel balls, Swedish meatballs, plant balls, and a crunchy almond chocolate cake. The set will be available at a special IKEA Family price of S$7.90, down from the usual S$10.40, while stocks last throughout June at the IKEA Swedish Restaurant.