Lazada and LEGO Singapore Launch First Ever LEGO Star Wars Super Brand Day with Exclusive Sets and Collectibles

Fans of LEGO and Star Wars in Singapore can look forward to a galaxy-sized shopping event as Lazada teams up with LEGO Singapore for the region’s first ever LEGO Star Wars Super Brand Day on 12 May.

Launching in the wake of Star Wars Day celebrations and ahead of the highly anticipated release of The Mandalorian & Grogu, the campaign will bring together exclusive product launches, themed fan experiences, and limited-edition collectibles for shoppers in Singapore.

The collaboration comes as LEGO Star Wars continues to perform strongly on Lazada’s platform, ranking among its top-performing brands. During Lazada’s recent Birthday Sale, the LEGO Official Store in Singapore saw sales surge by 153 times compared to regular periods. The wider Toys and Games category also experienced close to fourfold growth, reflecting increasing consumer interest in collectibles and interactive play experiences. Globally, LEGO Star Wars remains one of LEGO’s best-selling themes, highlighting its enduring appeal across generations of fans.

As part of the campaign, shoppers will be able to purchase six LEGO Star Wars sets available exclusively online via Lazada for two weeks only. On 12 May, customers can also enjoy Lazada-exclusive discounts of up to 35% off selected LEGO sets, offering collectors and casual fans an opportunity to expand their collections or shop for gifts.

To further engage the fan community, Lazada and LEGO Singapore will launch a social media contest inviting participants to choose between “Team Rebel” and “Team Empire”, inspired by the iconic rivalry within the Star Wars universe. Two winners will walk away with highly sought-after LEGO SMART Play sets including Luke Skywalker’s Red Five X-Wing and Darth Vader’s TIE Fighter, both of which have yet to be released in Singapore.

Collectors can also look forward to exclusive rewards during the campaign. Top spenders will receive a limited-edition commemorative Grogu coin together with specially curated Team Rebel and Team Empire bundles worth S$200.

Adding to the excitement, shoppers will also receive Star Wars-themed gifts with purchase, including localised postcards and a rare Stormtrooper Sergeant collectible polybag designed to appeal to avid collectors.