Pizza Hut Singapore Turns 45 With A Fresh New Look And A Very Singaporean Laksa Otah Pizza

Pizza Hut Singapore is celebrating a major milestone this year as it marks 45 years of operation here. To commemorate this anniversary, the pizza chain has unveiled a brand refresh anchored by its global platform known as Feed Good Times. This new direction represents a significant shift for the company, moving beyond occasional moments to become a part of everyday life for Singaporeans.

Since opening its first outlet at Jalan Jelita in 1981, the chain has grown tremendously.

Currently, it stands as the largest pizza chain in Singapore with 58 outlets spread across the island. As dining habits evolve, the brand is evolving right alongside its customers to show up more frequently and seamlessly. The goal is to be the primary choice for a quick solo meal, a midweek reset, or a spontaneous get together.

The most immediate change customers will notice is the updated visual identity, which includes a refreshed logo and new typography:

This new look is designed to feel more expressive and closely aligned with how people live and eat today. You will see these changes reflected across key customer interactions, from restaurant environments and store design to packaging, pizza boxes, menu boards, and the app experience.

Beyond aesthetics, the company is overhauling its loyalty offerings with the relaunch of Hut Rewards.

Built around real customer behaviour, the enhanced programme focuses on rewarding frequency and everyday occasions rather than just one off transactions. Members can expect more personalised offers, smarter bundles, and a seamless experience across channels. This makes it much easier to return, reorder, and engage with the brand regularly.

Headlining these celebrations is a new limited menu item called the Otah Laksa Pizza.

This unique creation will be available from 7 May to 5 July 2026 and draws inspiration from two local favourites. It features a mild and creamy laksa base layered with otah, delivering a familiar yet unexpected flavour combination.

We tried the laksa otah pizza last weekend. Interesting to have two Singaporean favourites, laksa and otah, featured in one pizza. It does taste like both and is fun to try. This pizza reflects Pizza Hut’s spirit of innovation with a distinctly Singaporean touch to stay current and relevant, amidst growing competition over the years.

To ensure everyone can join the festivities, the brand rolled out a series of specially curated deals.

45th Anniversary and Laksa Otah Pizza Launch Promotion

During the launch promotion from 7 to 24 May, you can grab a regular Otah Laksa Pizza for only $12.90, down from the usual price of $33.85. You can upgrade to a large for only $18.90, which usually costs from $42.85.

There are also weekday dine-in deals featuring personal pan pizzas at $4.50 each, and larger meal bundles for couples or groups. For a bigger gathering, the Otah Laksa Self Collect and Delivery Bundles offer a Confirm Power Feast feeding up to eight people for just $7.11 per person.

Additionally, the brand is searching for Instigators of Joy to help turn everyday moments into something worth celebrating. Open to everyone, customers can nominate themselves or someone they know via the official social channels. Selected individuals will get the chance to host their own pizza parties on the house. This is part of the 45 Days of Good Times series of customer-led activations starting 15 May.